Byron Sharp

Byron Sharp
Born Ness Valley, New Zealand
Occupation Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia.
Website

Byron Sharp is a Professor of Marketing Science at the University of South Australia. He is also the Director of The Ehrenberg-Bass Institute for Marketing Science, one of UniSA's research institutes.[1]

Key Works

His most cited (Google scholar) work is on loyalty programs. In 1997, with Anne Sharp, he reported the first empirical work seeking to document the effect of a loyalty program on buyer loyalty[2] The research found a tendency across the product categories studied for loyalty programs to produce a small amount of excess loyalty. This weak effect was later replicated.[3][4][5]

In 2009 he co-edited a special issue of the Journal of Advertising Research with Professor Jerry Wind on empirical laws in advertising.[6]

In 2010 he published the book "How Brands Grow", Oxford University Press. ISBN 978-0-19-557356-5

Research Publications

Byron has written over 100 refereed conference papers and journal articles,[7] in international journals such as International Journal of Research in Marketing,[8] Journal of Business Research,[9] Journal of Marketing Management,[10] Journal of Consumer Marketing,[11] Australasian Marketing Journal,[12] Journal of Advertising Research.[13]

His research interests include...

Editorial Board Membership

Byron is an Editorial Board member of: Journal of Advertising Research,[14] Marketing Theory,[15] Journal of Consumer Marketing,[16] Marketing Bulletin,[17] Australasian Marketing Journal,[18] and the Journal of Empirical Generalisations in Marketing Science.[19]

Professional Associations

Byron is currently a board member at the Wharton SEI Center's Future of Advertising project.[20]

References

  1. ↑ , Ehrenberg-Bass Institute for Marketing Science Homepage
  2. ↑ Sharp, Byron and Anne Sharp (1997), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns," International Journal of Research in Marketing, 14 (5), 473-86.
  3. ↑ Sharp, Byron and Anne Sharp (1999), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension," in 28th European Marketing Academy Conference proceedings. Berlin, Germany: Institute of Marketing II, Humboldt-University
  4. ↑ Meyer-Waarden, Lars (2002) "The sources of Efficiency in Loyalty Programs-An Empirical Investigation based upon a Single Source Panel", PhD thesis, University of Pau, France.
  5. ↑ Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts (2007) "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members", International Journal of Research in Marketing, 24,1, p.31-47.
  6. ↑ Yoram (Jerry Wind and Byron Sharp (2009) "What We Know About Advertising", Journal of Advertising Research, 49,2
  7. ↑ , List of Publications],
  8. ↑ , International Journal of Research in Marketing
  9. ↑ , Journal of Business Research
  10. ↑ , Journal of Marketing Management
  11. ↑ , Journal of Consumer Marketing
  12. ↑ Australasian Marketing Journal
  13. ↑ , Journal of Advertising Research
  14. ↑ Journal of Advertising Research Editorial Advisory Board
  15. ↑ Marketing Theory Editorial Board
  16. ↑ Journal of Consumer Marketing,
  17. ↑ Marketing Bulletin
  18. ↑ Australasian Marketing Journal Editorial Board
  19. ↑ Journal of Empirical Generalisations in Marketing Science
  20. ↑ , Wharton SEI Center's Future of Advertising project

External links