Brit + Co.

Brit + Co.
Founded 2011
Founder Brit Morin
Headquarters

188 King St #608 San Francisco, CA, 94107

USA
Number of employees
 16
Website brit.co

Brit + Co. is an online DIY community/e-commerce company based in San Francisco. The company operates a Web site, Brit.co, which aims to be a content crossroads of technology and DIY projects.[1] In addition to its own content, the site often features crafts, recipes, and product inventions from 25 crafting and style sites.[1] Brit + Co. “shows you how to make or where to find everything you see” (Business Insider).[2] Yahoo! CEO Marissa Mayer is among Brit + Co.’s investors.[1]

Brit + Co. was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart.”[3] Morin is currently the CEO of the privately held company, which has 16 full-time employees.

Features

In late 2012, Brit + Co. launched Brit Kits, a subscription-based service that every month delivers DIY project kits.[4] Another feature, Brit Picks, highlights posts from dozens of food, craft and style sites.[1] The company also developed Brit + Co. apps for iOS, Android, and Windows Phone[5] and launched a wedding planning Web site and Facebook app, Weduary.[6]

Partners

The companies Brit + Co. has partnered with include Fab.com,[7] Intel Corp.,[8] Velcro Industries,[9] Nikon,[10] and UNIQLO.[11]

Funding

Brit + Co. is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors.[1][12][6]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Kelly, Heather (10 May 2013). "Meet the 'Martha Stewart of tech'". CNN. Retrieved 20 June 2013.
  2. ↑ Shontell, Alyson (15 May 2013). "From Googler To Home Maker: How Techie Brit Morin Is Becoming Martha Stewart 2.0". Business Insider. Retrieved 20 June 2013.
  3. ↑ Taylor, Colleen (27 September 2012). "Brit + Co. Gets Into E-Commerce With ‘Brit Kits’, Monthly Deliveries Of All Things Crafty". TechCrunch. Retrieved 19 June 2013.
  4. ↑ Graham, Jefferson (17 October 2012). "Brit Morin is like a digital Martha Stewart". USA Today. Retrieved 20 June 2013.
  5. ↑ Morin, Brit. "Holy Crap! Brit + Co. is Now an App!". Brit + Co. blog post. Brit + Co. Retrieved 20 June 2013.
  6. ↑ 6.0 6.1 Tsotsis, Alexia (30 April 2012). "Brit Morin Engages $1.25M From Marissa Mayer, Aileen Lee, Founders Fund And More To Launch Her First App, Weduary". TechCrunch. Retrieved 20 June 2013.
  7. ↑ Guynn, Jessica (28 September 2012). "Silicon Valley start-up Brit + Co. aims to rival Martha Stewart". Los Angeles Times. Retrieved 19 June 2013.
  8. ↑ "Brit Morin". Brit Morin on Pinterest. Pinterest. Retrieved 20 June 2013.
  9. ↑ "Velcro Industries Partners With Brit Morin". News Release, Velcro.com. Velcro.com. Retrieved 20 June 2013.
  10. ↑ "The Nikon 1 "Small Moments are Huge" Program Joins Celebrities and Consumers in an Online Community to Share Photos of Life's Great Moments on Facebook For A Good Cause". Nikonusa.com Web site. Nikon USA. Retrieved 20 June 2013.
  11. ↑ "Brit Morin Stars in New Uniglo Campaign". SFLuxe Web site. SFLuxe. Retrieved 20 June 2013.
  12. ↑ "Brit + Co.". Brit + Co. on CrunchBase. CrunchBase. Retrieved 20 June 2013.

External links