Brian Rice (entrepreneur)

Brian Rice
Education Bachelor of Science in Marketing, Cabrini College
MBA in Marketing, Haub School of Business
Occupation Director, Integrated Digital Marketing[1]
Employer SAP AG
Known for Co-Founder
Business 2 Community[2]
Website
Brian Rice B2C author page

Brian Rice is an entrepreneur, professor, and founder of Business 2 Community,[3] a top 100 business blog as ranked by Technorati and Top 150 Blog by Advertising Age.[2] He is the Director of Integrated Marketing for SAP where he is responsible helping to optimize the organization's digital experiences.[1] He is an adjunct marketing professor at Cabrini College[4] and a regular contributor for many business publications. He has been interviewed on the topics of social media by publications such as Forbes Magazine[5] and GetApp.com.[6]

Early life and education

Rice attended Cabrini College where he earned a B.S. in Marketing. He went on to attend Erivan K. Haub School of Business at Saint Joseph's University, earning his MBA in Marketing.

Career

Rice began his career with Heidrick & Struggles, a global executive search firm where he served as an intern, maintaining its resume search database. He went on to work for LexisNexis in direct marketing as well as supported its legal publications and conferences promotions. Rice continued his career in marketing by joining Lasko Products where he worked as a sales analyst, prior to joining Unreal Marketing. At Unreal, Rice began as an account executive prior to being promoted to account supervisor.[7][8]

Rice ventured into entrepreneurship when he co-founded GREENandSAVE LLC in 2007. The company provided environmental news and education to consumers who were looking to remodel their homes in an eco-friendly way. He sold his share of the company in 2010 prior to joining SAP AG, a multinational software corporation that makes enterprise software to manage business operations and customer relations. He is currently the Director, Integrated Digital Marketing for SAP.[1]

Business 2 Community

Main article: Business 2 Community

Brian is the founder of Business 2 Community, a business community website which originated as his personal blog and is now co-owned by Rice and Dan Criel. As of April 2014, the site has over 15,000 contributors and posts up to 200 blogs per day. It is considered one of the top 5 small business blogs and one of the top 10 overall business news blogs.[9] The site provides balanced views of the current business landscape[10] and articles posted on Business 2 Community are shared regularly through social media.[11]

Teaching and writing

In addition to his work at SAP and Business 2 Community, Rice is an adjunct professor at his alma mater Cabrini College, teaching direct and online marketing. He is also a contributor to numerous online publications including Forbes,[12]

References

  1. ↑ 1.0 1.1 1.2 Galer, Susan (18 April 2013). "Finding The Truth In Social Media". SAP. Retrieved 14 May 2013.
  2. ↑ 2.0 2.1 Robinson, Nick (15 April 2011). "Social Media Expert Interview: Brian Rice of SAP and Business2Community". Social Media Headquarters. Retrieved 15 May 2013.
  3. ↑ Stewart, Ian (2 July 2012). "Case Study In User-Gen Content Marketing: Brian Rice’s Business 2 Community". Original 9 Content. Retrieved 14 May 2013.
  4. ↑ Solis, Jonathan (29 October 2012). "Brian Rice Founder of Business2Community Website (B2C)". Billion Success. Retrieved 14 May 2013.
  5. ↑ Wilms, Todd (8 June 2012). "The Democratization of Social Influence". Forbes Magazine. Retrieved 14 May 2013.
  6. ↑ Primault, Christophe (2 May 2012). "Essential Tips to Grow A Successful Community: A Talk With Brian Rice". GetApp.com. Retrieved 7 May 2014.
  7. ↑ James, Loz (7 April 2014). "Syndication Secrets: Brian Rice On How Business2Community Gets 1 Million Monthly Visitors". Content Champion. Retrieved 2 May 2014.
  8. ↑ Papachristos, Anna (5 May 2014). "Sizing Up Social's Competitive Advantage". 1to1 Media. Retrieved 7 May 2014.
  9. ↑ Burgess, Cheryl (13 March 2012). "Do The Math To Calculate the ROI of Business Blogs". Blue Focus Marketing. Retrieved 2 May 2014.
  10. ↑ Charest, Dave. "15 Marketing Resources a Small Business Can Be Thankful For". Constant Contact. Retrieved 2 May 2014.
  11. ↑ Kelsey (24 October 2012). "Three Places To Syndicate your Internet Marketing Or Social Media Content". Performancing.com. Retrieved 2 May 2014.
  12. ↑ Rice, Brian (17 June 2013). "The Problem Facing Personal Branding And Social "ME"dia Today". Forbes. Retrieved 7 May 2014.

External links