Brandwatch

Brandwatch LLC

Type	Social media software
Founded	2005
Founder	Giles Palmer[1]
Headquarters	Brighton, United Kingdom
Services	Social media analytics, social media monitoring
Number of employees	~200
Website	http://www.brandwatch.com

Brandwatch is a social media monitoring company headquartered in Brighton, England.^[1] The company has opened additional offices in Stuttgart, Germany, Berlin, Germany, New York, USA, Chicago, USA and San Francisco, USA.^[2][3] Brandwatch is a "self-serve application" or software as a service, which archives social media data and conversations happening online in order to provide brands with information and the means to track specific segments to analyse their online presence.^[4]

The tool's coverage includes blogs, news sites, forums and social networks such as Twitter and Facebook.^[5] Users can then search that data for terms that they are researching, before using charting, categorisation, sentiment analysis and other analytic features to provide further insight.^[6]

Brandwatch also includes engagement, monitoring and work-flow features.^[7] The company is also one of the few that has access to over 80 million sources^[8] including Twitter's "firehose," which allows 100% coverage of tweets sent out through the network.^[9] The data generated from Brandwatch's services allows the clients to track trends, analyse campaigns, and assess competitors.^[1]

History

The company was founded in 2005 by CEO Giles Palmer,^[10] in Brighton, England, an area known in part for its emerging technology scene.^[11] Palmer initially co-founded a web-engineering firm called Runtime Collective, later named Magpie, in April 2000.^[12] In 2004, Palmer and the firm won a contract with the British government to build a search engine.^[12][13] After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007.^[14]

Overview

The Brandwatch staff are distributed in different countries around the world such the United Kingdom, Germany and the United States.^[15] Brandwatch is a subscription-based service^[16] that works with over 1,000 companies, brands, and agencies including brands such as Whole Foods, British Airways, Verizon, and Pepsico.^[8][17]

The company received $6 million in venture capital from Nauta Capital in March 2012.^[17] In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics.^[18] By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital.^[17]

Research

Brandwatch produces case studies, reports, and research that are referenced by various media outlets.^[19] Research firms, journalists and analysts have published their findings in the press. This includes analysis and commentary of political issues such as the London riots,^[20] public transport complaints,^[21] the 2014 European elections,^[22] the banning of social networks in Turkey,^[23][24] as well as more trivial matters, like public perception of the weather^[25] and school uniforms.^[26]

References

External links

• Brandwatch home page