Branding agency

A branding agency is a type of communication expert which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion.

A branding agency is not the same as marketing agency. Branding is the process of developing the company's brand; including the name, identity system and messaging platform. The brand message is then applied to marketing campaigns and collateral, which are intended to spread that brand message.

As with advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign.

Branding agencies create branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides.

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Branding agency also gets into understanding the philosophy and culture of the company and communicating it to the customers and more importantly the employees. For this each and every communication point, office space is to be utilised.