Brand rankings of Japanese universities

The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.

It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore questionnaires are done to third-person groups.[1]

Methodology

It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to businesspersons,people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity, but also various recognitions such as a review of HR. Basically the same methodology of corporate brand research is applied to this ranking systems.[1]

It ranks universities in 5 areas, with Greater Tokyo Area, Hokuriku/Tokai Area, Kansai Area, Chugoku/Shikoku Area and Kyushu/Okinawa Prefecture/Yamaguchi Area. Each university is ranked in its own region's rankings, thus there are no national rankings.

Top 10/20 Universities in the BRJU

Rankings were conducted on a regional basis, so there is not an overall ranking for universities, rather a ranking within their geographical area.

University rankings in Greater Tokyo Area[1][2]

Overall Rank 2010 Overall Rank 2009 University Type Overall Score
1 3 Waseda University PR 91.0 (86.1)
2 2 University of Tokyo NA 89.6 (89.1)
3 1 Keio University PR 84.0 (89.3)
4 4 Sophia University PR 74.7 (76.3)
5 5 Hitotsubashi University NA 72.0 (73.0)
6 6 Tokyo Institute of Technology NA 71.8 (70.3)
7 8 Ochanomizu University NA 69.0 (65.3)
8 12 Meiji University PR 68.5 (63.6)
9 7 Aoyama Gakuin University PR 65.9 (67.2)
10 16 International Christian University PR 64.5 (61.3)
- 9 Tokyo University of Foreign Studies NA - (65.1)
- 10 Chuo University PR - (63.9)
- 10 Gakushuin University PR - (63.9)
- 12 Tokyo University of Science PR - (63.6)
- 14 Rikkyo University PR - (62.6)
- 15 Tsuda College PR - (61.6)
- 17 Yokohama National University NA - (61.1)
- 18 Tokyo Gakugei University NA - (59.4)
- 19 Chiba University NA - (59.0)
- 20 Hosei University PR - (58.7)

University rankings in Kansai Area[1]

Overall Rank 2010 Overall Rank 2009 University Type Overall Score
1 - Kyoto University NA 93.0
2 - Osaka University NA 81.7
3 - Doshisha University PR 73.1
4 - Kansai University PR 68.9
5 - Ritsumeikan University PR 68.2
6 - Kobe University NA 68.1
7 - Kwansei Gakuin University PR 63.9
8 - Kinki University PR 59.8
9 - Osaka City University PU 59.1
10 - Osaka Prefecture University PU 56.5

University rankings in Chugoku-Shikoku Region[1]

Overall Score 2010 Overall Rank 2010 University Type Overall Score
1 - Hiroshima University NA 95.4
2 - Okayama University NA 83.6
3 - Ehime University NA 65.5
4 - Tokushima University NA 61.5
5 - Yamaguchi University NA 60.5
6 - Hiroshima Institute of Technology NA 59.2
7 - Notre Dame Seishin University PR 58.8
8 - Kagawa University NA 58.7
9 - Okayama University of Science PR 58.1
10 - Tottori University NA 56.0

[3]

Kyushu and southern Japan

In 2010 Kyushu University was ranked top in this area.

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 - トレンド - 日経トレンディネット
  2. ↑ NBPC ニュースリリース「大学ブランド・イメージ調査 2010(首都圏編)」（2009年10月実施）より
  3. ↑ 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 日経トレンディネット. Trendy.nikkeibp.co.jp. Retrieved on 2014-06-17.

External links