Bourjois
Bourjois is a French Cosmetics private company independently owned by the Werthemeir family.[1][2][3] Originally launched in 1863, it continues to make make-up, most recently launching Rouge Edition velvet lipstick. [4]
History
- 1862: Actor Joseph- Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists.[5]
- 1863: Ponsin launched his makeup company by preparing make up and perfume for actors and actresses.[6]
- 1868: Alexandre-Napoleon Bourjois, a partner in the company was entrusted with Ponsin's entire activity.[7]
- 1879: Word spread beyond theatre about their products and with the creation of a Java Rice Powder, a product to lighten the skin and leave it velvety, their target market widened to women and extended to the mass market world wide.
- 1917: Pierre Wertheimer and his brother Paul took over the directorship of the company. The family still owns the company today.
- Late 1920s: Women started their fight of independence. Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality.
- 1950s: By now Bourjois had developed a variety of perfumes, gift boxes, kits and make up products
References
- ↑ http://voices.yahoo.com/chanel-bourjois-little-round-pot-blush-with-11981179.html?cat=46
- ↑ http://www.standard.co.uk/business/markets/bruno-pavlovsky-is-making-the-chanel-dream-come-true-with-bond-street-address-8657099.html
- ↑ Chesters, A. (2011) A brief history of Bourjois. Retreieved from http://www.guardian.co.uk/fashion/fashion-blog/2011/sep/22/brief-history-bourjois-fashion-beauty
- ↑ http://www.bourjois.com.au/home/story_of_our_brand/bourjois_today
- ↑ Mazzeo, Tilar J. (2010) "The Secret of Chanel No.5," HarperCollins, p. 95
- ↑ Rabottin, E. (2009) The Saga of brands: Bourjois history, Plurielles.
- ↑ http://www.bourjois.com.au/home/story_of_our_brand/brand_history