Bobble water bottle

Bobble water bottle is a portable, reusable water bottle that filters water as it passes through it. It was launched in the United States in February 2010 by Move Collective LLC and is now marketed internationally.

History

Richard Smiedt[1] is the co-founder and CEO of Move Collective, LLC, [2] which is headquartered in New York City. Stephanie Watson is co-founder and Creative Director. Richard and Stephanie moved to New York from Australia in 2008 to launch their company. Richard has worked in the consumer goods industry for years and Stephanie has experience in product development and visual artistry.[3] In May 2013, Seventh Generation acquired Bobble water bottle from Move Collective for an undisclosed amount.[4]

Product

Bobble was created by Move Collective, LLC, and was designed by Karim Rashid.[5] It contains a carbon filter that removes chlorine and contaminants from municipal drinking water.[6]

Bobble is made from recyclable materials and is claimed by the manufacturer to be free of BPA, Phthalates and PVC. (13oz, 18.5oz and 34oz) accommodates the same replaceable carbon filter, that fits only on bobble bottles.[7] When introduced, the filters came in six solid color options:[8] red, yellow, green, blue, black and magenta. As of September, 2011, two additional solid filter colors are being offered—lavender and navy—as well as four multi-colored filter options. In March 2012, orange and white solid color filters were added to the lineup, with new colors to be introduced every Spring.[9]

Bobble's efforts to change consumer drinking habits have been featured in numerous print articles including O: The Oprah Magazine, Shape (magazine), Popular Science and Redbook. Business magazines such as Entrepreneur (magazine), Inc. (magazine), The New York Times and Fast Company (magazine) have also covered the Move Collective product.

Product Development

Move Collective has also worked with industrial designer Karim Rashid to develop several new products to the line including bobble brush,[10] a cleaning tool that has bristles made from static material that grabs and pulls dirt from surfaces. Bobble’s brush cleans the three bobble sizes and many other household products.

In October 2011, Move Collective launched the bobble jug. Bobble jug is a filtration system for the home. Designed by Karim Rashid, the slim design of the bobble jug allows it to sit in the refrigerator or on the dining room table. The bobble jug holds 64oz/2L.[11]

Move Collective's most recent product introduced is bobble 24/7. Bobble 24/7, introduced in May 2012 is a new take on the original bobble. Available in magenta, purple, blue and grey tints, the bobble 24/7 has an integrated cap that serves as a carrying handle.[12]

Move Collective has also introduced bobble ice tray, which forms 14 bobble-shaped ice cubes, slim enough to fit into bobble bottles.[13]

Awards

iF packaging award 2012 - bobble jug- gold [14]

Edison Awards 2012 - bobble jug - bronze: consumer packaged goods (household) [15]

Edison Awards 2011 - gold: consumer packaged goods (household) [16]

Red dot Design Award 2011 - winner in Kitchen and Housewares [17]

Pentawards 2010 [18]

iF packaging award 2011 - winner 'sales packaging' [19]

Good Design 2010 - winner (category: Personal 2010) [20]

Spark! Awards 2010 - Gold [21]

Graphic Design USA - American Graphic Design Award 2010 [22]

Graphic Design USA - American Package Design Award 2011 [23]

The Dieline's Top 100 Package Designs of 2010 [24]

IHA (International Housing Assoc) Housewares Design Awards 2011 - finalist (category: tableware and beverage) [25]

Ambiente 2011 - Design Plus competition - winner [26]

Sydney Gift Fair - Best New Product 2010 [27]

Great Idea Producto Innovador La Eleccion Del Consumidor 2011 (Colombia) [28]

Pentawards 2012 - bobble jug, silver [29]

References

  1. ↑ Richard Smiedt, Move Collective - foodbev.com
  2. ↑ Fast 50 2012 - crainsnewyork.com
  3. ↑ Bobble places QR code on window display to drive water bottle sales - Mobilecommercedaily.com
  4. ↑ "Seventh Generation Acquires bobble for Undisclosed Sum". The Wall Street Journal. May 31, 2013. Retrieved December 5, 2013.
  5. ↑ Fabricant, Florence (2 November 2010). "A Designer Water Bottle". The New York Times.
  6. ↑ Bobble Aims to Become the Brita of Portable Water Bottles | Fast Company
  7. ↑ Hydrate! Three Great Bottles for Clean, Fresh Water On-the-Go – Simply Stated Blogs | Real Simple
  8. ↑ Best Back-to-School Gear - Parenting.com
  9. ↑ "bobble water filters | bobble | filtered water bottles | make water better". Waterbobble.com. 2013-09-04. Retrieved 2013-12-06.
  10. ↑ "6 Items to Simplify Your Life". Real Simple.
  11. ↑ "A Filtered-Water Jug for Company". The New York Times. Retrieved 16 November 2011.
  12. ↑ "Summer Survival Guide". Men's Fitness. Retrieved June 2012.
  13. ↑ "Keep Bobble COOL". Sheer Luxe. Retrieved August 2012.
  14. ↑ "iF Packaging Awards, bobble jug". iF Awards. Retrieved 2012.
  15. ↑ "Edison Awards, bobble jug". Edison Awards. Retrieved 2012.
  16. ↑ "Edison Awards". Edison Awards. Retrieved 2011.
  17. ↑ "Red dot Design Awards". Red dot Design Awards. Retrieved 2011.
  18. ↑ "Pentawards". Pentawards. Retrieved 2010.
  19. ↑ "iF Awards". iF Awards. Retrieved 2011.
  20. ↑ "Good Design". Good Design. Retrieved 2010.
  21. ↑ "Spark Awards". Spark Awards. Retrieved 2010.
  22. ↑ "Graphic Design USA". Graphic Design USA. Retrieved 2010.
  23. ↑ "Graphic Design USA". Graphic Design USA. Retrieved 2011.
  24. ↑ "The DIeline". The Dieline. Retrieved 2010.
  25. ↑ "Housewares Design Awards". International Housing Association. Retrieved 2011.
  26. ↑ "Ambiente Awards". Ambiente Awards. Retrieved 2011.
  27. ↑ "Sydney Gift Fair". Sydney Gift Fair. Retrieved 2010.
  28. ↑ "Producto Innovador La Eleccion Del Consumidor". Producto Innovador La Eleccion Del Consumidor. Retrieved 2011.
  29. ↑ "Silver Pentaward 2012 – Other markets – Move Collective LLC". Pentaward. Retrieved 2012.