Bluradio
| Broadcast area | Bogotá |
|---|---|
| Branding | HJMD |
| Frequency | 96.9 MHz |
| First air date |
July 2012 (test broadcasts) 6 September 2012 |
| Format | News, talk, sports, soft AC |
| Affiliations | Caracol TV, El Espectador |
| Owner | Caracol TV |
| Website | http://bluradio.com |
Blu Radio is a radio station in Bogotá, Colombia, owned by Caracol TV.
In July 2012, Caracol TV leased HJMD (the frequency of Melodía FM Estéreo, an easy listening station) from Cadena Melodía,[1] in order to create a news radio station. Test broadcasts started soon after, with a soft AC format and simulcasting Noticias Caracol.
Bluradio started definitive broadcasts 6 September 2012.[2] The news director is Noticias Caracol presenter Juan Roberto Vargas, and the morning news programme will be presented by Néstor Morales, former Caracol Radio personality.
Its main competitors are W Radio, La FM, Caracol Radio, and RCN Radio.
Programming
Bluradio's schedule is similar to other FM talk stations in Bogotá, mainly W Radio and Caracol Radio: on weekdays, a news/debate morning show, a local programme on midday, variety and sports (mainly football) on the afternoons, and a simulcast of Noticias Caracol and a programme devoted to technology and internet on the evenings. Weekends include a morning show, sports programming (again, mainly football), and music.
Affiliates
Bluradio's owners intend to build a national radio network, whose flagship will be Bogotá's HJMD.
These stations rebroadcast at least part of the Bluradio programming:[3]
- Cali: HJSU 91.5 MHz
- Neiva/Algeciras: HJM47 103.1 MHz
- Villavicencio/San Martín: HJN42 96.3 MHz
- Medellín/Bello: HJD78 97.9 MHz
- Barranquilla: HJH27 100.1 MHz
- Eje cafetero (Pereira, Armenia, Manizales)/Bugalagrande: HJQ43 94.1 MHz
- Tunja/Paipa (also serving Duitama): HJH87 103.1 MHz
- Cartagena de Indias: HJOM 1090 kHz
(When mentioned, the second city listed is the actual city of licence).
References
- ↑ Mónica Parada, Llegada de Santo Domingo obliga a la radio a reinventarse, La República, 17 August 2012
- ↑ Juan Carlos Piedrahíta B., Blu Radio comenzará a emitir señal el 6 de septiembre, El Espectador, 28 August 2012
- ↑ Nace Blu, una alternativa donde hacemos periodismo de doble vía: Néstor Morales, Bluradio, 6 September 2012
External links
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Coordinates: 4°41′38″N 74°4′27″W / 4.69389°N 74.07417°W