Bisnow Media

Bisnow Media
Private
Industry Digital media
Founded 2005
Headquarters New York
Key people
  • Ryan Begelman, CEO
  • Mark Bisnow, Chairman
  • Elliott Bisnow, Vice Chairman
Number of employees
 75[1]
Slogan "(Almost) Never Boring"
Website www.bisnow.com

Bisnow Media, also known as Bisnow, is a multi-platform digital media company that produces e-newsletters and live events. Founded in 2005, Bisnow Media has offices in New York and Washington, D.C. with 75 full-time employees.[2] It covers 27 metropolitan markets across the US with a subscriber base of over 600,000.[1][3] Bisnow also organizes approximately 250 events annually attracting approximately 70,000 attendees. The company’s publications have been described as a cross between People Magazine and Business Insider, covering topics such as real estate, technology and businesses with a slight irreverence similar to BuzzFeed.[1][4]

Company history

The company was founded in 2005 by Mark Bisnow, a DC lawyer, business executive, and radio talk show host, who had become known for irreverent “Bisnow on Business” radio spots on the local all-news station and active involvement in local business organizations and philanthropies.[5][6] Bisnow wanted to take advantage of the new economics and reading habits of the Internet age to provide timelier, lighter, and more personality-focused news fare than traditionally available, and deliver it to niche business audiences.[5]

Elliot Bisnow, Mark Bisnow’s son, helped the company redesign the format of its newsletters and as a result he later became vice chairman. Mark Bisnow became chairman and turned over the CEO position to Ryan Begelman, previously the COO of Bisnow.[7]

Begelman introduced “Bisnow Escape” in 2012, a recurring event that gathers top commercial real estate owners, developers, and financiers for multi-day retreats.[8]

By the end of 2012, Bisnow reportedly generated $11 million in revenue amounting to a 70 percent compounded three-year growth rate.[9] The following year, Bisnow partnered with Peter Linneman, the Wharton School real estate program founder, to launch a video education series.[10] By the end of 2013, the company was operating in 22 markets and producing 31 newsletters.[9]

Bisnow Media relaunched its media services to a digital-only platform in 2014. The company brought on Billy Gray, editor-in-chief of Observer Media’s Commercial Observer, to run the homepage of Bisnow.com.[4] Bisnow has been included on Crain’s New York Business’ list of the fastest growing companies in New York for 2013 and 2014.[2][11]

Operations

Bisnow produces industry-specific e-newsletters highlighting news and information primarily for commercial real estate professionals. The company distributes it e-newsletters through email to over 600,000 subscribers.[3]

The company also produces business-related events and retreats. These invite-only programs include activities from real estate forums to interpersonal bonding activities such as meditation, martial arts, and jet pack excursions. The events have also featured experts on topics such as the arts, philanthropy, relationships, technology, and futurism.[3][8]

Additionally, Bisnow offers educational videos with Peter Linneman[12] and research reports through Bisnow Research that uses survey data to assess the real estate industry and capital structure.[4]

References

  1. ↑ 1.0 1.1 1.2 "Value Added: Mark Bisnow’s business is buzz". The Washington Post. Retrieved 20 September 2014.
  2. ↑ 2.0 2.1 "2013 Fast 50: No. 12 Bisnow Media". Crain's New York Business. Retrieved February 20, 2015.
  3. ↑ 3.0 3.1 3.2 Patrick Clark (July 22, 2013). "The Guys Putting Jet Packs on Commercial Real Estate Brokers". Bloomberg Businessweek. Retrieved February 20, 2015.
  4. ↑ 4.0 4.1 4.2 Bill Mickey (October 28, 2014). "Bisnow’s New Site Is Like Buzzfeed and Vox and Thrillist and…". Folio Magazine. Retrieved February 20, 2015.
  5. ↑ 5.0 5.1 Leslie Milk (August 1, 2006). "The Unsinkable Mark Bisnow". Washingtonian. Retrieved February 20, 2015.
  6. ↑ Annie Gowen (January 4, 2010). "Bisnow brings other young entrepreneurs together in Summit Series". The Washington Post. Retrieved February 20, 2015.
  7. ↑ Will Sommer (April 8, 2013). "Mark Bisnow, of Bisnow Fame, Steps Down as CEO". Washington City Paper. Retrieved February 20, 2015.
  8. ↑ 8.0 8.1 Anna Sekula (June 12, 2013). "Top 50 Innovative Event Pros 2013: Elliot Bisnow & Ryan Befelman". BizBash. Retrieved February 20, 2015.
  9. ↑ 9.0 9.1 Bill Mckey (August 29, 2013). "B-to-B Media Company Bisnow Takes Its Fun Seriously". Folio Magazine. Retrieved February 20, 2015.
  10. ↑ "Bisnow Presents The Capital Revolution: Real Estate Crowdfunding Explained by Fundrise". Fundrise. October 1, 2014. Retrieved February 20, 2015.
  11. ↑ Elizabeth McBride (October 12, 2014). "No. 38 Bisnow Media". Crain's New York Business. Retrieved February 20, 2015.
  12. ↑ Joe Stampone (January 19, 2015). "How to Think Like a Real Estate Professional- The Peter Linneman Bisnow Video Series". A Student of the Real Estate Game. Retrieved February 20, 2015.

External links