Big Belly Burger

Big Belly Burger
Publication information
Publisher DC Comics
First appearance Adventures of Supermen #441 from June 1988
In-story information
Type of business Restaurants
Owner(s) LexCorp

Big Belly Burger is a fictional fast food chain of restaurant in the DC Comics universe.

Fictional history

Big Belly Burger is the go to fast food joint that can be found in every major city of the DC Universe that was inspired by “Bob's Big Boy”. Big Belly Burger's very first appearance was in Adventures of Superman #441 from June 1988.

Big Belly Burger is one of the largest fast-food burger chains in the United States. The restaurant was founded in Coast City and has since expanded nation-wide. Big Belly Burger specializes in bellybusting hamburgers, french fries, and shakes. Big Belly Burger has its own mascot in Big Belly himself, he is a grinning, bearded, man whose likeness adorns all Big Belly Burger locations.

While a nationwide chain, Big Belly Burger has played a minor part in the legend of Superman. Mr. Mxyzptlk, the malevolent imp from the fifth dimension, animated one of the Big Belly statues, and used it to fight Superman. Also, Jimmy Olsen and Perry White were used in a recent promotion by the chain.

"You'd better hustle with those big belly burgers, Mr. White -- " says Olsen in the ad. "Great Caesar's Ghost! I'm grilling as fast as I can, Olsen... and don't call me Chef!", replies the chief, Perry White. (from Superman Secret Files & Origins #2).

As a subsidiary of LexCorp, the company enjoys widespread marketing and is only rivaled by O'Shaughnessy's. Their mascot is a large, bearded man holding a giant burger though recent promotions have indicated his exposure is being limited in favor of a newer design.

Vulcan

Orphan Miguel "Mikey" Devante, 14, is taken hostage by the Floronic Man at the Big Belly Burger in Miguel's hometown of Charlton’s Point. A relatively unknown hero named Vulcan tells Mikey to free the other hostages while he battles the Floronic Man. Miguel stays back after freeing the other hostages to ensure Vulcan is safe. Miguel saves Vulcan from danger by chopping off Floronic Man's arm with Vulcan's sword.

Booster Gold

The superhero Booster Gold has both worked at a Big Belly Burger franchise (in JLA Classified #6) and done commercials for them on television and mentioned them during improvised photo opportunities. Big Belly Burger appears on Booster Gold's casket along with other corporate sponsors including Soder Cola, Cap's Hobby Shoppe, EZ Caskets, Guardian Cigarettes, Lit Beer, Pep Cereals and Vertigo Comics.[1]

In other media

Television

Video games

References

  1. 52 #18, 2006