Bezar

Bezar.com, Bezar
Web address bezar.com.com
Type of site
design, e-commerce
Registration Required
Available in English
Created by Bradford Shellhammer
Launched March 17th, 2015
Current status Online

Bezar is a curated online design marketplace launched in 2015 by former Fab co-founder and chief designer Bradford Shellhammer.[1] The site features unique pieces from emerging designers in four categories: art, home, jewelry, and accessories.[2]

The name “Bezar” comes from a combination of the words bazaar and bizarre.

History

In 2013, Bradford Shellhammer left his role as co-founder and chief design officer of ecommerce website Fab, maintaining a role as a shareholder and non-executive advisor. Jason Goldberg remained at Fab in his role as CEO.

In early 2015, Shellhammer announced he would launch and curate his own online design marketplace. Bezar launched in March 2015 with twelve designers, and has since added many more. The site also features four new pop-up shops daily.[3]

Funding

Before its launch, Bezar raised a total of $2.25 million dollars in two and a half weeks from seven investment funds and 20 individuals.[4] Notable investors include Whoopi Goldberg and designer Yves Béhar.[5]

References