Betty Rides

Betty Rides was founded in 1993 by designer and women's snowboard apparel industry pioneer, Janet Freeman.[1][2] The company is based in Portland, Oregon and manufactures women's snowboarding outerwear,[3] gloves, hats, and streetwear. The company has a number of professional and amateur riders from around the world, including Olga Smeshlivaya, Charlotte Trundle, Danika Duffy, Taylor Bacci, Madeline Baker, Julianne Brackett, Karly Shorr, and Alex Fitch (2011-2012 team).[4])

Freeman originally began creating outerwear in response to her sister's request for women's snowboard pants, as there were no women's pants at the time.[5] Then, Freeman was making men's snowboard pants, under the brand name "TON A WAWA", and instead began making women's snowboard apparel. Betty Rides remains independently owned and is the only remaining independently owned women's specific snowboard apparel brand.[6]

Freeman got the name for the company from a surfer friend in the 90's, and added "Rides" to make it trademark specific and unique.

In 2010, Betty Rides is expanding their product line to women's specific snowboards.

References

  1. ↑ "Sex Appeal: The Art of Allure in Graphic and Advertising Design: Steven Heller: 9781581150483: Amazon.com: Books". Amazon.com. Retrieved 2012-10-26.
  2. ↑ "Jibbing the Gender Order: Females in the Snowboarding Culture". Informaworld.com. Retrieved 2012-10-26.
  3. ↑ "Betty Rides Outerwear 2010-2011". Shayboarder.com. 2010-10-17. Retrieved 2012-10-26.
  4. ↑ "Betty Rides homepage". Bettyrides.com. Retrieved 2012-10-26.
  5. ↑ "Betty Rides Snowboarding Gear 2007 - 2008 Overview @ ABC-of-Snowboarding". Abc-of-snowboarding.com. Retrieved 2012-10-26.
  6. ↑ "Internet Archive Wayback Machine". Web.archive.org. Retrieved 2012-10-26.