Betterware

Betterware is the registered trademark of Stanley House Distribution Limited, a United Kingdom door-to-door direct sales company for household products.

History and products

The company was founded in 1928 in East London and sold brushes door-to-door.^[1] Andrew Cohen bought it from receivers in 1983 for £253,000 and moved it from Romford, Essex to Castle Vale, Birmingham.^[2] It became a public company in 1986 and was one of the best performing shares on the stockmarket in the early 1990s when its share price rose from about 20p to more than 250p. Cohen sold his share of the company in 1997 by which time it was valued at £117 million.^[3] Its product range now includes household products, homeware, housecare products, cleaning, laundry, cooking, baking, kitchen and home storage products, personal care products, mobility aids and gifts.^[4]

Business model

The Betterware catalogue is delivered door-to-door in the United Kingdom and Ireland by a team of approximately 5,000 Distributors who then collect completed order forms. The products are then distributed from the company's own warehousing complex in Park Lane, Castle Vale. The distributors are employed on a spare time, part time, semi full time or full time basis and report to approximately 550 franchise team leaders who develop their franchises within a pre-determined geographical area. Turnover is over £50 million. The brand is also sold to customers in Europe, The Channel Islands, Gibraltar, Malta, Cyprus and Central America. In addition to the home delivery catalogue customers can order products by post, by phone and online.^[5]

Betterware has been a corporate partner of Marie Curie Cancer Care since 2009.^[6] A rival company in the same field is Kleeneze.

References

External links

• Betterware company website