Bethany Mota
| Bethany Mota | |
|---|---|
 Mota in 2014 | |
| Born |
Bethany Noel Mota[1] November 7, 1995[2] |
| Residence | Los Banos, California, U.S.[3] |
| Other names | Macbarbie07 |
| Occupation | Fashion designer, social media personality |
| Known for | Haul videos, fashion design, Dancing with the Stars season 19 |
Bethany Noel Mota (born November 7, 1995) is an American video blogger from Los Banos, California. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "motavatours" to meet and interact with fans. In 2014, Mota was named one of "The 25 Most Influential Teens of 2014" by Time magazine. [4]
Early life
Mota is of Mexican and Portuguese descent.[5] She grew up in California and has an older sister named Brittany. She was homeschooled through most of her education but attended public school from third through sixth grade.[2]
YouTube
Mota is one of the most popular YouTube celebrities.[6] Mota's first haul video was in June 2009. She began her YouTube channel in order to escape the stress of bullying and rapidly gained followers, which now number over seven million. Business Insider describes her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity".[7] As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards.[3] Mota is ambivalent about promotional videos,[7] but when she does feature free products, she clearly identifies the products that she has not purchased.[3] In January 2014, Business Insider estimated that she made $40,000 a month on her videos.[7] In order to cultivate her fan following, she purchases prizes and awards them to fans who promote her videos.[7] Her fans are called "Mota-vators".[8] Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her.[9] In 2014, she was selected to be among the content creators in YouTube's first advertising campaign.[10] Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers.[11] She also interviewed President Barack Obama on January 22, 2015 as part of a Whitehouse initiative to reach out to a broader audience following his 2015 State of the Union Address.[12]
Fashion career
She has partnered with JCPenney and Forever 21, and, in December 2013, she launched a clothing and accessories line at Aéropostale, over which she retains creative control.[7] She maintains a close relationship with her fans and incorporates their ideas into her fashion design. Teen Vogue called her style "laid-back-but-girly".[13] New announcements are made first to her social media accounts, which Aéropostale credits with increasing interest among teenage girls.[14] The Salt Lake Tribune described this relationship as unique, as both Mota and Aéropostale benefit in prestige from the deal, unlike traditional celebrity endorsements.[15] As of June 2014, the retailer has yet to gain traction from these efforts.[16] Forbes reports that the collection has delivered "high average prices and margins" but still underperformed.[17]
Other ventures
In January 2014, she embarked on a tour called the "Motavatour", across the United States.[18] In March 2014, Mota reported on the Nickelodeon Kids' Choice Awards for Entertainment Tonight.[19] Mota also served as a guest judge in season 13 of Project Runway.[20] On September 4, 2014, Mota was announced as a competitor on Dancing with the Stars – season 19. She paired with five-time champion Derek Hough.[21] Mota and Hough reached the finals but were eliminated on Night 1 finishing in 4th place. [22]
On October 13, 2014, she released a single, "Need You Right Now", with producer-vocalist Mike Tompkins.[23]
Dancing with the Stars performances
| Week # | Dance / Song | Judges' score | Result | |||
|---|---|---|---|---|---|---|
| Inaba | Goodman | Hough | Tonioli | |||
| 1 | Jive / "Shake It Off" | 8 | 8 | 8 | 8 | Safe |
| 2 | Foxtrot / "All About That Bass" | 8 | 9 | 8 | 8 | Safe |
| 3 | Jazz / "Singin' in the Rain" | 10 | 101 | 10 | 10 | Safe |
| 4 | Rumba / "Try" | 8 | 92 | 8 | 8 | Safe |
| 53 | Hip-Hop / "She Came to Give It to You" | 8 | 84 | 8 | 8 | No elimination |
| 6 | Tango / "Jealous (I Ain't with It)" | 9 | 95 | 9 | 9 | Safe |
| 7 | Paso doble / "Run Boy Run" Team Freestyle / "Black Widow" |
10 9 |
9 9 |
10 9 |
10 9 |
Safe |
| 8 | Salsa / "Babalu" Cha-cha-cha Dance-Off / "Really Don't Care" |
9 Awarded |
9 3 |
9 Extra |
10 Points |
Safe |
| 9 | Viennese Waltz / "Say You Love Me" Trio Argentine Tango / "Jungle" |
9 9 |
9 10 |
9 10 |
9 9 |
Safe |
| 10 Semi-finals |
Samba / "I Want You Back" Contemporary / "I Want You Back" (acoustic version) |
9 10 |
9 10 |
9 10 |
9 10 |
Safe |
| 11 Finals |
Jive / "Shake It Off" Freestyle / "Revolution (District 78 Remix)" |
9 10 |
9 10 |
9 10 |
9 10 |
Eliminated |
- ^Note 1 Score given by guest judge Kevin Hart in place of Goodman.
- ^Note 2 The American public scored the dance in place of Goodman with the averaged score being counted alongside the three other judges.
- ^Note 3 This week only, for "Partner Switch-Up" week, Mota performed with Mark Ballas instead of Hough.
- ^Note 4 Score given by guest judge Jessie J in place of Goodman.
- ^Note 5 Score given by guest judge Pitbull in place of Goodman.
Discography
| Year | Single | Peak positions | Album |
|---|---|---|---|
| DEN [24] | |||
| 2014 | "Need You Right Now" (feat. Mike Tompkins) |
30 | |
Filmography
| Year | Title | Role | Notes |
|---|---|---|---|
| 2014 | Project Runway | Guest judge | Season 13, episode 4[25] |
| 2014 | Dancing with the Stars | Contestant on season 19 | Finished in 4th place. |
Awards and nominations
| Year | Association | Category | Work | Result |
|---|---|---|---|---|
| 2014 | Teen Choice Awards[26] | Choice Web Star: Female | Herself | Won |
| Choice Web Star: Fashion/Beauty | Nominated | |||
| 2014 | Streamy Awards[27][28] | Entertainer of the year | Herself | Nominated |
| Fashion Program | Won |
References
- ↑ "Bethanynoelm on Instagram". Instagram. Retrieved 2014-09-15.
- ↑ 2.0 2.1 Mota, Bethany (2013-05-08). "Draw My Life". Youtube. Retrieved 2014-09-10.
- ↑ 3.0 3.1 3.2 Chang, Andrea (2010-08-01). "Teen 'haulers' become a fashion force". Los Angeles Times. Retrieved 2014-05-06.
- ↑ "The 25 Most Influential Teens of 2014". Times. October 13, 2014.
- ↑ Acciardo, Kelli (2014-08-04). "Get to Know YouTube Powerhouse Bethany Mota & Win a $100 Aero Gift Card!". Latina. Retrieved 2014-09-17.
- ↑ Hollister, Sean (2014-01-20). "Meet Bethany Mota, the teen who turned YouTube shopping sprees into a fashion career". The Verge. Retrieved 2014-05-12.
- ↑ 7.0 7.1 7.2 7.3 7.4 Halperin, Alex (2014-01-18). "THE BIG HAUL: This Teenage YouTube Shopping Star Makes Half-A-Million A Year And Has More Fans Than Vogue". Business Insider. Retrieved 2014-05-06.
- ↑ Lybrand, Sarah (2014-04-21). "From Bullied to Bank: How Bethany Mota Created a YouTube and Fashion Empire". Yahoo! Finance. Retrieved 2014-05-06.
- ↑ Kim, Eun Kyung (2014-01-24). "Bethany Mota is the YouTube star you've never heard of (but your teen has)". Today.com. Retrieved 2014-05-06.
- ↑ Friedlander, Emilie (2014-05-30). "Social Anxiety: The Tragic Necessity of YouTube Star Bethany Mota". The Fader. Retrieved 2014-06-04.
- ↑ Chmielewski, Dawn C. (2012-06-24). "OMG, it's a YouTube channel just for millennials". Los Angeles Times. Retrieved 2014-06-04.
- ↑ Sommers, Chloe (2015-01-23). "YouTube stars interview Obama and things get weird". CNN. Archived from the original on 2015-01-24. Retrieved 2015-01-24.
- ↑ "Bethany Mota Models Her Aeropostale Threads and Talks Design Inspiration". Teen Vogue. Retrieved 2014-05-06.
- ↑ Binns, Jessica (2014-05-19). "Aeropostale Makes Magic With Blogger Bethany Mota". Apparel Magazine. Retrieved 2014-06-04.
- ↑ Dalrymple, Jim (2014-02-14). "You’ve never heard of YouTube star Bethany Mota, but she’s going to change the way you shop". The Salt Lake Tribune. Retrieved 2014-06-04.
- ↑ Germano, Sara (2014-06-02). "Aeropostale 'Between a Rock and a Hard Place'". The Wall Street Journal. Retrieved 2014-06-04.
- ↑ "Aeropostale's Future Looks Uncertain Following Subdued Results, Downbeat Guidance And Sycamore Deal". Forbes. 2014-03-20. Retrieved 2014-06-04.
- ↑ Peterson, Hayley (2014-02-04). "Check Out The Insane Line Of People Waiting To See Teen YouTube Superstar Bethany Mota". Business Insider. Retrieved 2014-06-13.
- ↑ Seemayer, Zach (2014-03-30). "YouTube Star Bethany Mota Gets Celebs' Orange Carpet Beauty Tips". Entertainment Tonight. Retrieved 2014-05-06.
- ↑ Seikaly, Andrea (2014-06-23). "‘Project Runway’ Season 13 Premieres Next Month". Variety. Retrieved 2014-07-12.
- ↑ Perlman, Jake (2014-09-04). "'Dancing with the Stars': Meet the season 19 competitors". Entertainment Weekly. Retrieved 2014-09-04.
- ↑ "Official DWTS on Twitter". Twitter.
- ↑ Lindner, Emily (2014-10-13). "Bethany Mota’s New Song 'Need You Right Now' Proves There’s Nothing She Can’t Do". MTV. Retrieved 2014-10-13.
- ↑ "Bethany Mota discography". danishcharts.com. Hung Medien. Retrieved 25 October 2014.
- ↑ Turnquist, Kristi (2014-08-15). "'Project Runway' Season 13, Episode 4: The designers suit up". The Oregonian. Retrieved 2014-09-04.
- ↑ Hernandez, Brian Anthony (2014-08-10). "YouTube and Vine Stars Win Big for #TeamInternet at Teen Choice Awards". Mashable. Retrieved 2014-08-22.
- ↑ Hurwitz, Daniel (2014-09-08). "Tyler Oakley, Bethany Mota, Shay Carl take home Streamys". USA Today. Retrieved 2014-09-08.
- ↑ Bloom, David (2014-08-27). "Grace Helbig, Hannah Hart To Host 4th Streamy Awards". Deadline.com. Retrieved 2014-09-10.
External links
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