Bentoel Group

PT Bentoel Internasional Investama Tbk.

Type	Subsidiary
Industry	Tobacco
Founded	1930
Headquarters	Malang, Indonesia & Jakarta, Indonesia
Products	Tobacco
Parent	British American Tobacco Japan Tobacco
Slogan	N/A
Website	www.bentoel.co.id

PT Bentoel Internasional Investama Tbk./PT. Bentoel Biru/PT. Bentoel Prima is an Indonesian second largest tobacco company (after Sampoerna). In January 1, 2005, British American Tobacco, the world's second largest tobacco company, acquired an 87% stake in Bentoel.^[1] In early 2010, the company became a member of BAT. Later, BAT decreased its stake in Bentoel to 87%. On March 6, 2013 the American company Phillip Morris International bought back the formerly Indonesian brand of cigarettes The Bentrol Group. The company logo of the formerly Indonesian company The Bentrol Group will be changed in the summer of the American year 2013.

Between 1980 and 2005, Ben toel Group was a subsidiary of Philip Morris International Indonesia/Sampoerna.

Products

SuperMILD

• SuperMild Biru Slim
• Super Mild (MLD)
• Bintang Mild
• D Mild
• OA Mild
• OA Mild Menthol
• Slic Mild
• Djarum 78 Mild
• Djarum 78 Gold
• CN Mild
• Vegas Mild
• Wegar Mild
• J Mild
• H mild
• Trend Mild

V Mild

Between 1980-2005, Gudang Bintang Supermild was a subsidiary of Philip Morris International Indonesia/Sampoerna.

• V Mild
• L&M
• Vegas Mild Soundsation
• Vegas Mild Live Wanted
• ST Dupont Paris
• V Mild Style Your Day

Products Slogans

• "BENTOEL INTERNATIONAL, The Flavor Of Indonesia" (1992-1997)
• "BENTOEL INTERNATIONAL, Memang Mantap" (1995-1996)(BENTOEL INTERNATIONAL, Indeed Steady)
• "BENTOEL INTERNATIONAL, Citarasa Internasional" (1996-1997) (BENTOEL INTERNATIONAL, International Taste)
• "BENTOEL INTERNATIONAL, Pokoknya Puas" (1997-2007)(BENTOEL INTERNATIONAL, Anyway Satisfied)
• "BENTOEL BIRU, Kharisma Rasa Indonesia" (2007–Present) (BENTOEL BIRU, Charisma Taste Of Indonesia)
• "BENTOEL MERAH, Kawan Sejati" (BENTOEL MERAH, True Comrades)
• "BENTOEL MILD, Jangan Anggap Enteng" (1996-2000) (BENTOEL MILD, Do Not Take Lightly)
• "BENTOEL MILD, Mild Plus For Male Plus" (2000-2002, 2004-2013)
• "BENTOEL MILD, Be Mild Be Free" (2002-2004)
• "X MILD, Xpresikan Aksimu" (Express Your Action)
• "STAR MILD, Losta Masta" (1996-1997)
• "Losta Masta, STAR MILD, Bikin Hidup Lebih Hidup" (1997-1998) (Losta Masta, STAR MILD, Make Your Life Brighter)
• "STAR MILD, Bikin Hidup Lebih Hidup" (1999-2004) (STAR MILD, Make Your Life Brighter)
• "STAR MILD, Lebih Punya Taste, Lebih Terobsesi" (2004-2008) (STAR MILD, More Has Taste, More Obsessed)
• "STAR MILD, Apa Obsesimu?" (2005-2008) (STAR MILD, Which Your Obsession?)
• "STAR MILD, Ada Obsesi Ada Jalan" (2008-2010) (STAR MILD, There Is Obsession, There Is A Way)
• "STAR MILD, Ekspresi Remaja, Ekspresi Teman (2010-2012) (STAR MILD, Expression Teens, Expression Friends)
• "New Grand Reopened New Grand Renovated New Grand Reintroduced New Grand Retransmission New STAR MILD" (2012-2013)
• "Smooth By Design, STAR MILD" (2013–Present)
• "CLUB MILD, Join The Club" (Club Mild)
• "CLUB MILD, Xplore New Style" (Club Mild)
• "CLUB MILD, Nge Club Makin Seru" (Club Mild)
• "CLUB MILD, Cluboration Makin Banyak Inspirasi" (Club Mild)
• "KANSAS, Langkah Pasti" (KANSAS, Step Definitely)
• "ARDATH, Kenikmatan Sukses" (ARDATH, Enjoyment Of Success)
• "DUNHILL MILD, Time To Change" (Dunhill Mild)
• "DUNHILL MILD, Fresh Aroma Protected By Reloc" (Dunhill Mild)
• "DUNHILL MILD, Fine Cut For Fine Taste" (Dunhill Mild)
• "DUNHILL MILD, Fine Ingredients For Fine Taste" (Dunhill Mild)
• "DUNHILL MILD, Discover The Fine Taste" (Dunhill Mild)
• "DUNHILL FILTER, Taste The Power" (Dunhill Filter)
• "DUNHILL, Kualitas Terbaik Di Dunia" (1993-1998) (DUNHILL, Best Quality In The World)
• "DUNHILL, Gentlemen This Is Taste" (Dunhill)
• "NEO MILD, UNO MILD, One Taste One Spirit" (Neo Mild, Uno Mild)
• "ONE MILD RICH TASTE, Ini Mantapnya Mild" (ONE MILD RICH TASTE, This Is Steadiness Mild)
• "BINTANG BUANA TALI JAGAT, Bersaudara Jadi Bisa" (BINTANG BUANA TALI JAGAT, Brothers So Could)
• "BINTANG BUANA TALI JAGAT, Maju Tak Gentar" (BINTANG BUANA TALI JAGAT, Forward Undaunted)
• "PRINS1P, Bangkitnya Rasa Kretek Asli" (PRINS1P, Rise Of Original Clove Flavor)
• "LUCKY STRIKE, It’s Luckies Enjoy" (Lucky Strike)
• "LUCKY STRIKE, American Tobacco Entertainment Renovate Original" (Lucky Strike)
• "LUCKY STRIKE, It’s Toasted" (Lucky Strike)
• "LUCKY STRIKE, Original Lights Now In Blue" (Lucky Strike)
• "PALL MALL, Light Up The Night" (Pall Mall)
• "The World Your After Of PALL MALL" (Pall Mall)
• "COUNTRY, The Flavor Of Adventure" (1999–present)
• "COMMODORE, Sobat Sejati" (COMMODORE, True Buddy)
• "BENSON & HEDGES, Be On The Edge" (Benson & Hedges)

References

External links

• Bentoel Group homepage
• Bentoel Biru homepage
• British American Tobacco homepage

British American Tobacco Subsidiaries Current Bentoel Group (60%) British American Tobacco Ghana Gelora Djaja (40%) House of Prince Pakistan Tobacco Company P.J. Carroll & Company Reynolds American (42%) Souza Cruz Tekel WD & HO Wills Holdings Imperial Tobacco Canada ITC Limited (30%) British American Tobacco Vranje (89%) Former Integrated1 Batus Inc. Brown & Williamson Murray, Sons and Company Rothmans International Sold Allied Dunbar British American Racing The Crescent Cunliffe-Owen Aircraft Eagle Star Insurance Farmers Insurance Group Frederick & Nelson Gimbels Kohl's Marshall Field's Brands Current Benson & Hedges Carroll's Craven A du Maurier Dunhill HB Kent King's Kool Lucky Strike Pall Mall Parisienne Peter Stuyvesant Player's Prince Rothmans State Express 555 Sweet Afton Tekel Viceroy Vogue Winfield Former Elita People Hugo Cunliffe-Owen James Buchanan Duke Sir Joseph Hood, 1st Baronet Jan du Plessis Nicandro Durante Richard Burrows Other Export House 1 Integrated into other British American Tobacco subsidiaries or business entities. Category Commons