Beer in the Philippines

Beer in the Philippines is mainly produced by the two large breweries: San Miguel Corporation, which produces San Miguel Pale Pilsen, and Asia Brewery, the second-largest brewery in the country. These large producers are now being joined by a small but growing number of microbreweries opening up across the nation, including Fat Pauly's in Iligan, Katipunan Craft Ales, Craftpoint and Great Islands Brewing in Manila, Bog's Brewery in Bacolod, Xavierbier brewing in Baguio at the tasting room Baguio Craft Brewery and Palaweño Brewery in Palawan.

Beer is the most consumed alcoholic beverage in the Philippines and amounts for a 70% share of the domestic alcoholic drinks market in terms of volume during 2005. Between 2003 and 2004, the Philippines showed the fastest growth rate in the world of 15.6%. With a consumption rise from 1.22 to 1.41 million liters, it was the 22nd largest beer market in the world in 2004.[1] A Filipino will drink an average of nearly 20 litres of beer a year.[2][2]

History

Under a royal grant from Spain, Enrique Barretto y de Ycaza opened La Fabrica de Cerveza de San Miguel, Southeast Asia's first brewery, on September 29, 1890 at 6 Calzada de Malacañan in Manila, near the Malacañan Palace, the then-residence of the Governor-General of the Philippines.[3] The trade-name San Miguel, originates from the local brewery of San Miguel, Barcelona, Spain. He named the company after the section of Manila in which he lived and worked.

Barretto was soon joined by Pedro Pablo Roxas, who brought with him a German brewmaster, Ludwig Kiene, as technical director. San Miguel's brew won its first major award at 1895's Philippines Regional Exposition. After six years of operation, the fledgling brewery was outselling imported brands five to one. At the outbreak of World War I, San Miguel was exporting its beer to Hong Kong, Shanghai and Guam. The company was incorporated in 1913.

Economy

In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and the key manufacturer in 2007, with the smaller and emerging brewers trying to grab a share of the market. Domestic beer remained one of the most popular alcoholic drinks in 2007 and sari-sari stores and independent food stores continued to be the main outlets. There are also establishments that are called "beerhouses" which could be described as a cross between a bar and a restaurant.[4] Consumption and sales of alcoholic drinks in the Philippines are projected to expand positively during 2008. With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking and pub culture, will collectively act to positively increase alcoholic drinks in the country. In terms of types of alcoholic drinks, beer and spirits will continue to comprise the largest volumes.[5]

[1]

San Miguel Corp expects to raise up to $616 million from selling shares of its flagship domestic beer group in the first half of 2008.[6]

In 2011, San Miguel Corp accounted for 88 per cent of domestic beer sold in the Philippines.[7]

Companies

San Miguel Corporation

San Miguel Corporation is southeast Asia's oldest and largest brewer.

Asia Brewery

Main article: Asia Brewery

Turning Wheels Craft Brewery

Cebu's first craft brewery specializing in American style ales

See also

References

  1. ↑ 1.0 1.1 Plopinio, Julie T. (2008-06). "Savoring the Beer Industry". Food and Agri Business Monitor. Retrieved 2008-08-23. Check date values in: |date= (help)
  2. ↑ 2.0 2.1 Salazar, Tessa (2008-02-10). "Filipinos’ love of drinking inspired ‘Vitamin Beer’". Philippine Daily Inquirer. Archived from the original on 4 October 2008. Retrieved 2008-08-24.
  3. ↑ ":: San Miguel Corporation ::". www.sanmiguel.com.ph. Archived from the original on 22 August 2008. Retrieved 2008-08-23.
  4. ↑ Sullivan, Gerard; Peter A. Jackson (2001). Gay and Lesbian Asia: Culture, Identity, Community. Haworth Press. p. 121. ISBN 1-56023-146-7. Retrieved 2008-06-24.
  5. ↑ "Alcoholic Drinks in the Philippines". Euromonitor International. Archived from the original on 16 July 2008. Retrieved 2008-08-23.
  6. ↑ "UPDATE 1-San Miguel Philippines beer unit revenue up 8 pct". reuters.com. 2008-01-09. Retrieved 2008-08-23.
  7. ↑ Watson, Todd (4 July 2013). "Asahi shaking up the Filipino beer market". Inside Investor. Retrieved 6 July 2013.

External links