Bebida Beverage Company

Koma Unwind Regular & Sugar Free 12 oz. cans

Bebida Beverage Company is a company which manufactures Koma Unwind, a carbonated, berry flavored relaxation drink with melatonin, milk thistle, rose hips and valerian root as ingredients.[1]

Products

Koma Unwind is made in several varieties: Regular, Sugar Free, Zero, and Shots. Regular and Sugar Free come in 12 oz cans, and contain valerian root, rose hips, and melatonin. Zero contains a combination of valerian root, milk thistle, rose hips, B-12, chamomile, L-theanine and passion flower. In addition to Koma Unwinde, the company also makes Potencia Energy (drinks and shots), Relax 5 shots, and Piranha Water.

On June 6, 2013, Bloomberg Businessweek reported that Koma Unwind was one of the six biggest sellers in the relaxation beverage industry.[2]

Marketing

USA

Jennifer Jo Cobb in the Koma Unwind No. 10 Chevrolet Silverado.

Koma Unwind advertises in such sports such as NASCAR, Hydroplane racing, and competitive fishing.

Stock car racing

In 2011, Koma Unwind sponsored the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway with driver Ken Schrader. The company has also sponsored driver Jennifer Jo Cobb.[3]

On February 19, 2013 Koma Unwind sponsored former two-time NASCAR Sprint Cup Series champion Terry Labonte at the helm for the Daytona 500. The event was the first time the product has backed Labonte.[4]

The company is the sponsor of Koma Unwind Modified Madness Series, which began in 2014.

Hydroplane Racing

Koma Unwind was the primary sponsor of Shameless Racing, a Hydroplane racing team, for the 2013 American Canadian Hydroplane Association season.[5]

Pro Angler

Koma Unwind sponsored competitive fisher David Cooke for five events in 2013.[6]

References

  1. ↑ "Fast distributing to sell KOMA Unwind relaxation drinks and 2 oz shots in New Hampshire". NewHampshire.com. Retrieved 17 January 2015.
  2. ↑ Maura Kelly. "Relaxation Beverages Are on the Rise". Businessweek.com. Retrieved 17 January 2015.
  3. ↑ "KOMA Unwind And Jennifer Jo Cobb Ready For Battle At Daytona". Retrieved 17 January 2015.
  4. ↑ "KOMA Unwind Relaxation Drink Joins FAS Lane Racing; Terry Labonte For Daytona 500". Retrieved 17 January 2015.
  5. ↑ Bebida Beverage Company (30 May 2013). "BeBevCo Signs KOMA Unwind Relaxation drink to Championship Contending Hydroplane Team". Retrieved 17 January 2015.
  6. ↑ Bebida Beverage Company (22 May 2013). "BeBevCo's KOMA Unwind On The Hook With David Cooke". Retrieved 17 January 2015.

External links