Beatties of London

Beatties of London Limited

Former type	Limited
Industry	Retail
Fate	Administration
Founded	19 April 1938 (1938-04-19)[1]
Defunct	March 30, 2001 (2001-03-30)
Headquarters	London, United Kingdom
Number of locations	60 (in 2000)
Area served	United Kingdom
Products	Scale models Toys
Number of employees	250 (at the time of 26 stores)
Parent	ERA Group

Beatties of London (commonly known as Beatties) was a model retail company of the United Kingdom, not to be confused with the Beatties department store group.^[2]

History

The retail company Era Group plc owned Beatties by the end of its days as a retailer.^[3] By the late 1990s Beatties had 60 stores, in locations including the MetroCentre, Gateshead, and the Merry Hill Shopping Centre in the West Midlands. The company had an e-commerce website.^[4] The chain ran into financial trouble after an attempt to break into the already well-served video games market, where they struggled against well-established competitors.

On 14 March 2001 the company was placed into administration by its parent company ERA Group.^[5] Alan Bloom and Chris Hill, partners at Ernst & Young, were appointed as joint administrative receivers by Barclays Bank, at the request of Era. The shares of Era Group, which Beatties made up the largest part of, were suspended from the AIM list on 27 February 2001.^[6] In October 1999 some stores began to close.^[7] In July 2000 34 of the 60 stores were closed, and Era Group attempted to raise £5m through a share issue to help pay creditors.^[8] In March 2001, 13 of the remaining stores were sold to turnaround specialists Hilco, and the final 13 stores were closed, at the cost of more than 100 jobs.^[8] Modelzone acquired many of the former Beatties stores and also suffered a similar fate closing down in 2013. A museum-quality collection of heritage transport toys called "The Beatties Collection" was auctioned by Phillips with a reserve price of around £50,000.

References