Bassett's

George Bassett & Co. simply known as Bassett's was a British confectionery company and is now used as a brand of Cadbury, owned by Mondelēz International. George Bassett founded the company in Sheffield in 1842, perhaps the company's best known sweets, the Liquorice Allsorts were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett was created and still continues to represent the modern brand today.

Liquorice allsorts

In 1989, the company was acquired by the then united Cadbury-Schweppes, brands that use the Bassett's name today include:

Liquorice allsorts
- Fruit Allsorts
- Desert Allsorts
- Sports Mixture
Jelly Babies
- Milky Babies
- Fruity Babies
- Party Babies
Sherbet lemons
Fruit Bonbons
- Lemon Bonbons
Pear Drops
Dolly mixture
Sweetshop Favourites
Assorted Toffees
Murray Mints (a favourite of Amanda Hale)
Mint Creams
Mint Favourites
Imperials
- Imperials Spearmint
Everton Mints
Animal Mix
Snakes
Sour Squirms

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.