BancVue

BancVue
Industry Financial Services
Founded 2003[1]
Website www.BancVue.com

BancVue is a wholesale financial services company headquartered in Austin, Texas.[2] BancVue sells technology and marketing products to credit unions and small regional banks.[3] One of BancVue's products is the "Kasasa" checking account offered by BancVue's clients, small banks and credit unions.[4] In 2010 BancVue's annual revenue was US$80 million.[5]

Kasasa

Kasasa is a financial services brand owned by BancVue.[6] It provides retail-level checking accounts, savings accounts, and money management tools through community banks and credit unions in the United States. All of its products are free to customers.

The Kasasa brand was created by BancVue in 2009 as a free reward account and scaled marketing strategy for use by community banks and credit unions.[7] The brand creates a shared advertising network that links community financial institutions in order to pool their advertising and marketing resources and compete with megabanks.[8]

Kasasa was designed as part of a strategy for regional community banks and credit unions to brand under a single national product that would compete with large megabanks in what Ron Lieber of the New York Times has called the "checking account wars".[9][10][11][12]

The brand won Best of Show at the 2009 Finovate financial technology conference.[13][14]

See also

References

  1. ↑ BizJournal.com: BancVue explodes by bringing technology to small, rural banks
  2. ↑ BancVue Home
  3. ↑ BancVue on Linkedin
  4. ↑ NYTimes.com: Checking Account Wars, Behind the Scenes
  5. ↑ FastCompany.com: Inside BancVue's Audacious Plan to Upgrade Community Banks
  6. ↑ Kasasa Newsroom | Media Coverage | Kasasa
  7. ↑ Is BancVue's Kasasa to Checking What "Intel Inside" was to PCs? (NetBanker)
  8. ↑ "Community banks team up to fight the megabanks". CNN. February 17, 2012.
  9. ↑ Blake Ellis (February 17, 2012). "Community banks team up to fight the megabanks". CNN Money. Retrieved November 12, 2013.
  10. ↑ Abha Bhattarai (April 15, 2012). "Credit union attracts younger members with free tunes". Washington Post. Retrieved November 12, 2013.
  11. ↑ Ron Lieber (October 7, 2011). "PerkStreet, Kasasa and the War Over Your Checking Account". New York Times. Retrieved November 12, 2013.
  12. ↑ Ron Lieber (October 7, 2011). "Checking Account Wars, Behind the Scenes". New York Times. Retrieved November 12, 2013.
  13. ↑ http://www.finovate.com/flagship09vid/kasasa.htm
  14. ↑ Awards & Endorsements | BancVue

External links