BWS (Beer Wine Spirits)

BWS
Subsidiary
Industry Retail
Headquarters Bella Vista, New South Wales,
Australia
Key people
 Grant O'Brian, CEO
Brad Banducci, Director of Liquor
Guy Brent, General Manager
Parent Woolworths Limited
Slogan Today's Special
Website www.bws.com.au

BWS is an Australian retail chain of liquor stores owned by Woolworths Limited.

BWS began operations in June 2001 as a local neighborhood bottleshop. BWS is a brand of the Woolworths Liquor Group which also includes Dan Murphy's, Cellarmasters and Pinnacle Liquor. The Freestanding Liquor Division of Woolworths was distinguished from the former Woolworths Liquor and Safeway Liquor stores (Victoria), in that it stands alone from Supermarkets. The first BWS was opened in Cabramatta, New South Wales, the site of a Woolworths owned Mac's Liquor Store.

In 2012 Woolworths Liquor and BWS began to share all promotions, prices and specials between the two brands. This was a first step towards re-branding all Woolworths Liquor stores to BWS. These stores now operate as free standing stores, financially and managerially separate from the supermarkets. They do, however, remain adjacent to Woolworths Supermarkets.

As of June 2014, BWS has over 1,200 stores Australia wide, a majority including the ALH Group sites.

BWS Bottle Shop in Padstow

References

    External links

    Wikimedia Commons has media related to BWS.