Avenida Brasil (telenovela)

Avenida Brasil
Genre	Telenovela
Created by	João Emanuel Carneiro
Directed by	Ricardo Waddington
Starring	Débora Falabella Adriana Esteves Murilo Benício Cauã Reymond Nathalia Dill Eliane Giardini Marcos Caruso Heloísa Périssé Alexandre Borges Vera Holtz and big cast
Opening theme	"Vem Dançar com Tudo" (Danza Kuduro)
Composer(s)	Robson Moura Lino Krizz
Country of origin	Brazil
Original language(s)	Portuguese
No. of episodes	179 (Original Run) 160 (Syndication)
Production
Location(s)	Brazil
Camera setup	Multiple-camera setup
Running time	Original Run: 55 minutes 35 minutes (Wednesdays) Syndication: 45 minutes
Broadcast
Original channel	Rede Globo
Picture format	(HDTV) 1080i – 16:9 (SDTV) 480i – 4:3
Original run	March 26, 2012 (2012-03-26) – October 19, 2012 (2012-10-19)
Chronology
Preceded by	Fina Estampa
Followed by	Salve Jorge
External links
Website

Avenida Brasil (English: Brazil Avenue^{[nb 1]}) is a Brazilian primetime telenovela created by João Emanuel Carneiro. It premiered on March 26, 2012 and ended on October 19, 2012 on Rede Globo at 9 pm timeslot.

It was written by João Emanuel Carneiro in collaboration with Antonio Silver, Luciana Pessanha, Alessandro Marson, Marcia Prates and Thereza Falcão and direction of Gustavo Fernandez, Thiago Teitelroit Paul Silvestrini, Andrew Hall and Joan Jabace and directed by José Luiz Villamarim and Amora Mautner and direction of core Ricardo Waddington.

Starring Débora Falabella, Adriana Esteves, Murilo Benicio, Cauã Reymond, Marcello Novaes and Vera Holtz.

Telenovela overview

The plot follows the dramatic story of Rita (Mel Maia), a sweet young woman who struggles to recover part of the life her gold digger stepmother, Carminha (Adriana Esteves), took from her when she was only a child.

When Rita's father dies, prematurely, Carminha and her lover, Max (Marcello Novaes), send the young girl off to live in a landfill, so that she doesn't stand in the way of their plan to get rich. There, she is subjected to child labor under the control of a deplorable man, named Nilo (José de Abreu). But, she is lucky enough to meet Batata (Bernardo Simões), a boy who becomes her best friend and true love. He takes her to live with other children, under the care of motherly Lucinda (Vera Holtz), in a house at the landfill. Fortunately, Rita is soon adopted and moves out of the country with a nice family who changes her name to Nina. Batata is adopted by Carminha and Tufão (Murilo Benicio) and they name him Jorginho.

Years later, unrecognizable and motivated by vengeance, Nina (Débora Falabella) promptly tracks down Carminha and surreptitiously infiltrates the family by becoming the personal chef of the stepmother that once shunned her. Eventually, she must face the bitter consequences of seeking revenge against those who hurt her the most. Vile Carminha has managed to lure and marry Tufão, a friendly, rich soccer player who is unaware of her lies and manipulations. They live with some of his loud and garish relatives in an unrefined suburban mansion and, underhandedly, she makes the evil Max her husband's brother-in-law.

Together, Carminha and Max continue to carry out their sadistic plans to get ahead. Nina becomes so engrossed in her single-minded goal to inflict suffering and punishment on those who wronged her that her own happiness is jeopardized. Carminha and Nina have one thing in common: their earnest love for Jorginho (Cauã Reymond), who is Carminha's son and Nina's childhood sweetheart, Batata.

Nina must ultimately confront her past and decide how far she is willing to go to exact revenge on her wretched stepmother, realizing her choices could cost her the love of her life as well as her humanity.

Production

Opening sequence

The opening was created by director Alexandre Pit Ribeiro, which featured 135 dancers dancing on a catwalk. The choreography was produced by Dudu Neles.^[2]

The opening theme is a re-recording of Vem Dançar Kuduro with new Portuguese lyrics, adapted to the Brazilian market. It was played by Robson Moura and Lino Krizz, and known for its refrain "Oi Oi Oi", which became successful in social networks.

Cast

Actor	Character[3]
Débora Falabella	Nina García Hernández / Rita Fonseca de Souza[4]
Adriana Esteves	Carminha (Carmen Lucia Moreira de Souza Araújo)[5]
Murilo Benício	Tufão (Jorge Araújo)[6]
Cauã Reymond	Jorginho (Jorge Moreira de Araújo Filho) / Cristiano Oliveira / Batata[7]
Marcello Novaes	Max (Maxwell Pereira Oliveira)[8]
Eliane Giardini	Muricy Araújo[9]
Marcos Caruso	Leleco Araújo[10]
Vera Holtz	Lucinda[11]
José de Abreu	Nilo Oliveira[12]
Heloísa Perissé	Monalisa Barbosa[13]
Juca de Oliveira	Santiago[14]
Leticia Isnard	Ivana Araújo Oliveira[15]
Nathalia Dill	Débora Magalhães Queirós[16]
Ísis Valverde	Suelen[17]
Alexandre Borges	Cadinho / Dudu (Carlos Eduardo de Souza Queirós)[18]
Débora Bloch	Vêronica Magalhães Queirós[18]
Camila Morgado	Noêmia Buarque Queirós[19]
Carolina Ferraz	Aléxia Bragança Queirós[20]
Juliano Cazarré	Adauto[21]
Cacau Protásio	Zezé[22]
Bruno Gissoni	Iran Barbosa[23]
Fabíula Nascimento	Olenka Cabral[24]
Thiago Martins	Leandro[25]
Débora Nascimento	Tessália das Graças Mendonça[26]
José Loreto	Darkson Silas[27]
Daniel Rocha	Roni "Roniquito"[28]
Ailton Graça	Paulo Silas
Cláudia Missura	Janaína
Otávio Augusto	Diógenes
Paula Burlamaqui	Dolores Neiva (Soninha Catatau)[29]
Betty Faria	Pilar Albuquerque[30]
Bianca Comparato	Betânia de Almeida[31]
Luana Martau	Beverly
Emiliano D'Ávila	Lúcio
Carol Abras	Begonia García Hernández[32]
Ronny Kriwat	Tomás Buarque
Cláudia Assunção	Neide
João Henrique Gago	Valdo [33]
Felipe Abib	Jimmy Bastos
André Luiz Miranda	Valentim
Murilo Elbas	Branco
Patrícia de Jesus	Jéssica
Ana Karolina Lannes	Ágatha Moreira Araújo
Bruna Griphao	Paloma Bragança
João Fernandes	Picolé [34]
Jean Pierre Noher	Martin García Hernández[35]
Márcio Tadeu	Padre Solano
Vilma Melo	Conceição
Marcella Valente	Renata[36]
Tony Ramos	Genésio Fonseca Souza[5]
Mel Maia	Rita Fonseca de Souza (child)
Bernardo Simões	Batata / Jorginho (child)

• 

  Débora Falabella as Nina/Rita.^[1]
  
• 

  Cauã Reymond as Jorginho.^[2]
  
• 

  Murilo Benício as Tufão.^[3]
  
• 

  Marcello Novaes as Max.^[4]
  
• 

  Marcos Caruso as Leleco.^[5]
  
• 

  Heloísa Perissé as Monalisa.^[6]
  
• 

  Vera Holtz as Mãe Lucinda.
• 

  Bianca Comparato as Betânia.^[7]
  
• 

  Paula Burlamaqui as Dolores Neiva.^[8]
  
• 

  Caroline Abras as Begônia.^[9]
  
• 

  Thiago Martins as Leandro.
• 

  Bruno Gissoni as Iran.
• 

  Alexandre Borges as Cadinho.
• 

  Betty Faria as Pilar.
• 

  Débora Bloch as Verônica
• 

  Camila Morgado as Noêmia.
• 

  Carolina Ferraz as Aléxia.
• 

  José de Abreu as Nilo.

1. ^ Revista Quem - Débora Falabella será a protagonista de "Avenida Brasil"
2. ^ Contigo ! - Cauã Reymond será protagonista da próxima novela de João Emanuel Carneiro
3. ^ Rede Globo - Murilo Benício encarna jogador de futebol em "Avenida Brasil"
4. ^ Cite error: The named reference oglobo.globo.com was invoked but never defined (see the help page).
5. ^ Cite error: The named reference natelinha.uol.com.br was invoked but never defined (see the help page).
6. ^ Cite error: The named reference correiodeuberlandia.com.br was invoked but never defined (see the help page).
7. ^ NaTelinha (9 December 2011). "Globo inicia gravações de "Avenida Brasil" neste sábado". Retrieved June 2012. 
8. ^ Ofuxico (9 February 2012). "Paula Burlamaqui promete papel polêmico em Avenida Brasil". Retrieved March 2012. 
9. ^ Cite error: The named reference tvg.globo.com was invoked but never defined (see the help page).

Impact

Ratings

Timeslot	# Ep.	Premiere		Finale		Rank	Season	Rating average
		Date	Premiere Rating	Date	Finale Rating
Mondays—Saturdays 9:00pm	179	March 26, 2012	37[37]	October 19, 2012	56[38][39]	#1[40][41][42][43][44][45]	2012–13	40[46]

Portugal

Besides the success in Brazil, Avenida Brasil, is also a big hit with the audience in Portugal. In his debut, September 24, 2012, the novel has recorded 13 points and 31.6% audience share, finishing third in the ranking of hearings that day.^[47] Week after week, the soap opera continued to record satisfactory levels of audience. On November 15, 2012 Avenida Brasil recorded 11.4 points and an audience share of 36%, meaning that one in three televisions were watching a telenovela. It was the fourth most watched program each day.^[48] On January 3, 2013 it was registering 15.9 points and an audience share of 36.6%, the largest audience to date. It remained fourth place in the rankings.^[49]

Timeslot	# Ep.	Premiere		Final		Rank	Season	Views average
		Date	Premiere share	Date	Finale share
Mondays—Friday 11:30pm	200	September 24, 2012	36.3%	September 6, 2013	39%	No. 1	2013	1,5 millions

National reception

The soap opera had a successful debut, becoming increasingly popular, until becoming a great critical and commercial success. It became a favorite subject in the social networks of the internet, being one of the topics most discussed on Twitter, the hashtag reaching the top Trending Topics for each chapter of the story. The night of its final chapter became epic, on Twitter, the hashtag #OiOiOiFinal ranked first in world affairs on Twitter and continued after the end of the exhibition throughout Brazil. In addition to success in social networks, the last chapter brought Brazil to a halt making the streets of big cities like São Paulo, Rio de Janeiro and stand deserted. programs of Rede Globo had segments dedicated to the soap and several other Brazilian television stations also commented on the end of Avenida Brasil. With many connected TVs, there was a hoax that a blackout could occur in the whole country after the screening of the final episode due to an effect called "loading ramp" when the novel ends, people resume activities which could generate an overload leaving the country in the dark which did not actually occur. At the close of the soap opera, the telenovela beat its own record. As expected by most critics, the last episode was watched by 80 million people, a very high number, making it the highest rated TV program in 2012 in Brazil.^[50]

Awards and nominations

The cast received 108 nominations and won 36 awards. João Emanuel Carneiro, Adriana Esteves, Murilo Benicio and Mel Maia were the most prized.

Broadcast

Avenue Brazil has become the most exported Rede Globo telenovela, surpassing Da Cor do Pecado (ibid), which was the prior sales leader for other countries.^[51]

The novel has been licensed by 124 countries in the last 10 months and dubbed into 17 languages.^[52][53]

Reception

In Portugal it received 16.1 points and an 39% audience share for the last chapter, which means more than 1.5 million viewers watched the outcome of the novela. The plot debuted in SIC in September 2012 and was leader of the time in which it was displayed. It was one of the most watched programs in the country, second only to "Dancin' Days", co-produced by Globo and SIC.^[54] The novel also has good viewing figures in Greece, Croatia and Hungary.^[55] Argentina reached an average of 12 points with peaks of 13.3 in his first chapter, ensuring impressive viewing figures for Telefe.^[56][57][58]

Telemundo

On March,2015 it premiered on Telemundo at the 8PM ET/PT 7CT timeslot. The show garnered it highest ratings.

Notes

References

Rede Globo's 2012 telenovelas (Brazil) 2:30 pm (Rerun) Mulheres de Areia Chocolate com Pimenta Da Cor do Pecado 5:45 pm Malhação (season 19) Malhação (season 20) 6:15 pm A Vida da Gente Amor Eterno Amor Lado a Lado 7:30 pm Aquele Beijo Cheias de Charme Guerra dos Sexos 9:15 pm Fina Estampa Avenida Brasil Salve Jorge 11:15 pm Gabriela