Aurora Fashions
| Industry | Fashion retail |
|---|---|
| Founded | 2009 |
| Defunct | 2014 |
| Headquarters |
Iceland UK |
Number of locations | 1250+ |
Area served | International |
Key people | Mike Shearwood, Chief executive |
| Products | Clothing |
| Owner | Kaupthing Bank |
| Website |
www |
Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1250 stores in 38 countries, including franchises, under the Oasis, Warehouse, Karen Millen and Coast brands until 2013, when it demerged its brands as individual companies.[1]
The company spun-out Karen Millen as an independent company in March 2011,[2] and Coast was separated from the group in March 2013.[3] Oasis and Warehouse are due to be merged under a single parent company, Fresh Channel.[4]
References
- ↑ Holland, Tiffany (6 March 2013). "Aurora Fashions to be broken up in radical restructure". Retail Week. Retrieved 31 December 2014.
- ↑ Rushton, Katherine (1 March 2011). "Aurora Fashions to spin off Karen Millen". Retail Week. Retrieved 29 January 2013.
- ↑ Butler, Sarah (20 August 2013). "Kate Bostock to head up Coast". The Guardian. Retrieved 31 December 2014.
- ↑ Taylor, Gemma (6 March 2013). "Aurora Fashions to restructure business". Retail Gazette. Retrieved 31 December 2014.