Audi India

Audi India Pvt Ltd
Division of Audi AG and Volkswagen Group India
Industry Automotive
Founded 2007
Headquarters Mumbai, Maharashtra, India
Area served
 India
Key people
 Joe King
Products Luxury vehicles
Parent Audi
Slogan Vorsprung durch Technik
Website Audi.in

Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.

History

Audi has been selling luxury cars in India since 2004, however the Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[1] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market in the next few years.

The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years.

Manufacturing facilities

Audi India uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble the Audi A3, Audi A4, Audi A6, Audi Q3, Audi Q5 and Audi Q7 models locally.

Models Range

Assembled/Manufactured entirely locally

Imported/available as CBU's

Audi India has started selling its premium sedan Audi A3 in India from mid-2014 which is being produced at Aurangabad facility.[3]

Sales and service network

Audi showroom in Anna Salai, Chennai

Audi India currently has 40 dealerships in 11 states and 2 union territories of India.[4]

Sales performance

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.[5]

Audi plans on launching 10 new models in the Indian market in 2015. Joe King, the Brand Director, said, “Next year we plan to launch around ten products in the Indian market. It is going to be an exciting and busy year for us. We are looking to bring in next round of investments into the country, keeping in mind the immense long term potential of the Indian market.”[6]

References

  1. ↑ "Audi India > Company > About Audi India". Audi.in. 2009-09-15. Archived from the original on 23 July 2010. Retrieved 2010-08-02.
  2. ↑ "Audi models available in India". Audi India.
  3. ↑ "Audi to start selling premium A3 Sedan in India from mid-2014". The Economic Times. 23 March 2014.
  4. ↑ "Audi India > Dealerships > India Network". Audi.in. 2010-04-26. Archived from the original on 28 July 2010. Retrieved 2010-08-02.
  5. ↑ "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2010-08-02.
  6. ↑ "Audi plans on launching 10 new model in India in 2015". 20 December 2014. Retrieved 24 December 2014.

External links