Atlantic Grupa

Atlantic Grupa d.d.
Public, multinational company
Traded as ZSE: ATGR
Industry Fast moving consumer goods, production and distribution
Founded 1991[1]
Founder Emil Tedeschi[1]
Headquarters Zagreb, Croatia
Key people
 Emil Tedeschi (CEO), Mladen Veber, Zoran Stanković, Neven Vranković (Members of Management Board)[2]
HRK 199 million (2013) Increase[3]
Total assets HRK 5.082 million(2013) Increase [3]
Total equity HRK 1.674 million (2013) Increase[3]
Number of employees
 4,228 (2013)[3]
Website atlanticgrupa.com

Atlantic Grupa d.d. is a Croatian multinational company whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 30 countries around the world.[3]

Atlantic Grupa is one of the leading food companies in the region,[4][5] active in a number of industries. Its primary activities comprise production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of personal hygiene products, OTC medicines and the company also operates Farmacia chain of pharmacies.[1] Finally, Atlantic Grupa has a regional distribution network through which, in addition to its own range of brands, it also distributes a range of products from external partners.[2]

The company’s headquarters is in Zagreb,[6] while production facilities are located in Croatia, Germany, Slovenia, Bosnia & Herzegovina, Serbia and Macedonia. Atlantic Grupa has companies and representative offices in 11 countries.[7]

History

National company: distribution

The beginning of Atlantic Grupa goes back to 1991 and the incorporation of the company Atlantic Trade d.o.o. for distribution of consumer goods. In the following years, the company grew into a national distributor with distribution centres in Zagreb, Split, Rijeka and Osijek and a distribution portfolio from principals such as Wrigley, Procter & Gamble, Johnson & Johnson, etc.[2][8]

1991 Incorporation of Atlantic Trade and the development of consumer goods distribution[6]

1992 Opening of the distribution centre Split[2]

1994 Opening of distribution centres Osijek and Rijeka[2]

1997 Investment in the Ataco distribution system in BiH[9]

1998 Launch of Montana, the first Croatian ready-made sandwich for broad distribution[10]

Regional company: production

With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company,[4] which was in later years followed by own distribution companies in Serbia, Macedonia and Slovenia. In addition to being a distribution company, with the acquisition of Cedevita d.o.o. in 2001 Atlantic Grupa also became a production company.[2][8]

2001 Establishing a representative office in Bosnia & Herzegovina[9]

Start up of a distribution company Atlantic Trade d.o.o. Serbia[2]
Acquisition of Cedevita d.o.o., Croatian instant vitamin drink producer [11]

2002 Incorporation of Atlantic Grupa d.o.o.[2]

2003 Acquisition of Neva d.o.o., Croatian cosmetics company [12]

Start up of a distribution company Atlantic Trade Skopje d.o.o.[13]

2004 Start up of a distribution company Atlantic Trade d.o.o. Ljubljana[2]

Acquisition of the brand Melem, small Croatian manufacturer of all-purpose skin and lip balm[8]

International company: production, development, sales and distribution

Breaking out of the region followed in 2005 with the acquisition of a German producer of sports food Multipower, with which Atlantic Grupa entered the European market and became an international company. In 2006 the company was transformed into a joint stock company and next year, after implementation of the initial public offer of shares, Atlantic Grupa quoted its shares on the official market of the Zagreb Stock Exchange. In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia. A turning point in the company’s operations was its largest acquisition of the company with a developed brand portfolio from its own production programme and leading positions in regional markets – Droga Kolinska d.d.[2][8]

2005 Acquisition of a German sports food producer Multipower [14]

2006 Establishing a representative office in Moscow[2]

Transformation of Atlantic Grupa into a joint-stock company[15][16]

2007 Acquisition of Fidifarm d.o.o., leading Croatian producer of OTC medicines[14] [17]

Acquisition of Multivita d.o.o., Serbian instant vitamin drink producer[18]
Listing of Atlantic Grupa d.d. shares on the official market of the Zagreb Stock Exchange[19]

2008 Acquisition of pharmacies and forming of the pharmacy chain Farmacia[20]

2010 Acquisition of Droga Kolinska d.d., leading Slovenian food producer[21]

Acquisition of Kalničke Vode Bio Natura d.d.[22]

2013 Establishing cooperation with Unilever [23]

2014 Acquisition of Foodland, Serbian producer of homemade fruit and vegetable products e.g. jams, juices [24]

Organization

Organizational structure

The business organisation of Atlantic Grupa comprises two basic segments:[1][2]

Business operations of Atlantic Grupa may be followed through business activities of special business units related to individual product type, and special sales units which cover all major markets as well as strategic sales channels.[1]
Corporate support functions are centrally organised and, depending on their respective functional area, provide support to the development and management of the entire Atlantic Grupa.[1]

Corporate government

Atlantic Grupa's corporate management structure is based on a dual system consisting of the Company’s Supervisory Board and Management Board. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the Company.[2]

Management Board

Atlantic Grupa's Management Board is composed of the President and CEO, Senior Vice President Business operations, Vice President Finance and Vice President Corporate Affairs. Alongside the Management Board operates the Strategic Management Council which represents a multifunctional body dealing with vital strategic and operational corporate issues.[1][2] Members of Management Board are:[25]

Supervisory Board

Supervisory Board of Atlantic Grupa comprises seven members, representatives of the academic and business community as well as shareholders. Members of Supervisory Board are:[26]

Brands

Atlantic's Brands

Atlantic Grupa develops its Brands in six Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food and Business Unit Baby Food.[27]

  • BEVERAGES
Cedevita
Cedevita GO!
Cedevita čaj
Multivita
Cockta
Donat Mg
Kala
Kalnička
Naturavita
  • COFFEE
Barcaffè
Grand kafa
Bonito
  • SNACKS
Smoki
Najlepše želje
Bananica
Chipsos
Prima
Sweet
Štark napolitanke
Štark keksi
  • SAVOURY SPREADS
Argeta
Argeta Exclusive
Argeta Junior
Montana
Granny's Secret
  • PHARMA AND PERSONAL CARE
Farmacia
Plidenta
Rosal
Melem
Dietpharm
Fidifarm
Ralon
Aseptolete
Dipterol
Pitroid
Asebon
Sumifen
  • SPORTS AND FUNCTIONAL FOODS
Multipower
Champ
Multaben
  • BABY FOOD
Bebi
Bebi primium

Principals' Brands

Atlantic Grupa distributes the entire product range from Atlantic’s own production and the assortment of external principals, divided into four Strategic Distribution Units (SDU): Croatia, SSM (Slovenia, Serbia and Macedonia), International Markets and HoReCa Channel. Distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco.[2] Distribution portfolio of Atlantic Grupa is comprised 71% of Atlantic Brands and the rest are Principals' Brands.[28]

Unilever
Ferrero
Vivera
Johnson & Johnson
Duracell
Wrigley
Schwartau
Durex
Rauch

Markets

Sales by Markets

Atlantic Grupa is a multinational company that has firms and representative offices in 11 countries. It exports its products to more than 30 markets worldwide. After Croatia, the most important markets are Serbia, Slovenia, Bosnia and Herzegovina, Russia, Germany, Great Britain, Italy, and Montenegro and Macedonia.[27] In those markets where it is not present with its own operating companies, Atlantic Grupa has developed partnerships with regional and national distributors.[7][27]

Croatia

The production on this market takes place in five production facilities - Cedevita, Neva,[29] Montana and Fidifarm in Zagrebu, and also Izvori Kalnika in Apatovcu. Storage and distribution of its own and principals’ brands takes place through Atlantic distribution centers, which are located in 5 cities in this market - Zagreb, Varaždin, Rijeka, Split and Osijek. In Croatian market, Atlantic Grupa owns and operates a network of pharmacies and specialized stores Farmacia, which has over 70 sales points.[30] Head office is located in Zagreb, at Miramarska 23, where the company management is also situated.

Slovenia

Two companies operate within Atlantic Grupa in Slovenia, namely Droga Kolinska d.d. and the distributor Atlantic Trade d.o.o. Production of savoury spreads and coffee is located in Izola, baby food in Mirna, while the bottling facility is located in Rogaška Slatina. Both of the said companies are based in Ljubljana, Kolinska 1.

Serbia

The following companies are operating within Atlantic Grupa in Serbia: Štark, Grand Prom, Foodland [31] Palanački Kiseljak and Multivita, as well as the Atlantic Brands,[32] distributor as part of the regional distribution system of Atlantic Grupa. The production of confectionary products and coffee (Soko Štark and Grand Prom) is located in Belgrade; Palanački kiseljak, where in addition to the “Karađorđe” water brands "Cockta" and "Jupi” are produced, in Smederevska Palanka, Multivita in Vršac. Central Distribution Center is in Šimanovci, while the remaining centers are in Srbobran, Čačak and Niš. Headquarter of Atlantic Grupa's Serbian operations is in Belgrade, Kumodraška Street 249.

Bosnia and Herzegovina

The following companies are operating within the Atlantic Grupa in Bosnia and Herzegovina: Argeta d.o.o. Sarajevo,[33] Grand Prom Bijeljina, and Cedevita Zagreb - the Sarajevo representative office. The production of savoury spreads is located in Sarajevo, and of the Grand Kafa coffee in Glavičice.[2] Except for Grand Prom d.o.o. Glavičica, which is based in Bijeljina, the company headquarters are located in the office building at Donji Hadžići 138 in Sarajevo[2][34]

Germany

Atlantic Multipower Germany was founded in Hamburg in 1977, and since 2005 acquisition it operates as a part of Atlantic Grupe. The company consists of an R&D laboratory in Hamburg as well as a production site and logistics centre, both in Bleckede near Lüneburg, which is in the vicinity of Hamburg.,[35] and the subsidiaries in Italy, England and Spain.[2]

Macedonia and Montenegro

Within Atlantic Grupa in Macedonia there are two operating companies – Atlantic Trade Skopje,[36] DOO Skopje and Droga Kolinska DOOEL Skopje as part of the regional distribution system of Atlantic Grupa and also part of the coffee production system. Administrative building is located at Šar planina bb, Skoplje,[37] Atlantic Grupa in Montenegro has Multivita representative office and its headquarters is at Bandići street bb, Danilovgrad.[37]

Russia

The Atlantic Grupa in Russia includes the company Droga Kolinska Moskva, which is in the baby food distribution business and the company headquarter is situated at 1st Derbenevsky lane 5 in Moscow. Russia and neighbouring countries (region of the Commonwealth of Independent States, CIS) are becoming increasingly important for the business development of Atlantic Grupa so at the end of 2013 reorganisation was carried out with which the CIS market became the Strategic Business Unit responsible for the distribution of Atlantic Brands.[2][38]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "About us". Atlantic Grupa. Retrieved July 26, 2011.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 "Zagreb stock exchange: Consolidated audited financial results for FY13" (PDF). 31 March 2014. Retrieved 12 May 2014.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 "Consolidated audited financial results for FY13" (PDF). 24 February 2014. Retrieved 15 April 2014.
  4. ↑ 4.0 4.1
    • The region includes: Croatia, Slovenia, Bosnia & Herzegovina, Serbia, Montenegro, Macedonia and Kosovo.
  5. ↑ "Deloitte CE Top 500 report".
  6. ↑ 6.0 6.1 "Ministry of Justice RH: Court registry".
  7. ↑ 7.0 7.1 "EBRD’s 15th ANNUAL SYNDICATIONS AND CO-FINANCIERS MEETING".
  8. ↑ 8.0 8.1 8.2 8.3 "Erstebank: Company report".
  9. ↑ 9.0 9.1 "Digitalni archive, Mediacentar Sarajevo: Interview with Mladen Veberom, 2003".
  10. ↑ "Montana.hr: History".
  11. ↑ "Pliva Press Release:PLIVA divests remaining foodstuffs business".
  12. ↑ "Nacional: Interview with Emil Tedeschi".
  13. ↑ "Atlantic Grupa bought Macedonian Vičiški komerc".
  14. ↑ 14.0 14.1 "CFO Insight: Cross-border Corporate Acquisition".
  15. ↑ "Ministry of Justice RH, Court Registry: Historical excerpt".
  16. ↑ "Jutarnji list: Atlantic Grupa becomes joint-stock company".
  17. ↑ "Crobiz/HINA:Atlantic Grupa takes over Fidifarm/Dietpharm".
  18. ↑ "ZSE:Atlantic Grupa takes over Multivitu".
  19. ↑ "ZSE: Atlantic grupa d.d. - Listing of Atlantic Grupe in third week of November".
  20. ↑ "Jutarnji list: Atlantic nastvalja okrupnjavanje u ljekarničkom sektoru".
  21. ↑ "Istrabenz Press Release:Istrabenz d.d. and Atlantic Grupa d.d. sign the selling of Droga Kolinska".
  22. ↑ "HANFA:KALNIČKE VODE BIO NATURA d.d.– Press Release".
  23. ↑ "AG took over the distribution of Unilever for SEE".
  24. ↑ "ZSE:Atlantic Grupa Signs Contract for Purchase of Foodland".
  25. ↑ "ZSE Press Release: New Management Board of Atlantic Grupa". Zagreb Stock Exchange. Retrieved May 12, 2014.
  26. ↑ "ZSE: Report on the preformed supervision of the Company's business operations management in the year 2013". Zagreb Stock Exchange. Retrieved May 12, 2014.
  27. ↑ 27.0 27.1 27.2 "HANFA: Financial results for 2013.(unrevised)". Retrieved May 12, 2014.
  28. ↑ "Progressive.rs: Interview with Bojan Klarić".
  29. ↑ "Poduzetništvo.org: Atlantic Grupa opened new cosmetics factory".
  30. ↑ "Farmacia: list of locations".
  31. ↑ "ZSE:Atlantic Grupa Signs Contract for Purchase of Foodland".
  32. ↑ "Progressive.rs: Intervju s Bojanom Kalrićem".
  33. ↑ "Argeta celebrates 55. birthday".
  34. ↑ "Argeta proslavila 55. rođendan".
  35. ↑ "Businessweek: Atlantic Multipower Germany".
  36. ↑ "Businessweek: Atlantic Trade Skoplje".
  37. ↑ 37.0 37.1 "Atlantic Markets".
  38. ↑ "ZSE Atlantic Grupa: Growth of international markets and Russia".

External links