Asda FM
| Frequency | Telestar 12 satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online |
|---|---|
| First air date | 1991 |
| Format | Popular music and advertising |
| Language(s) | English |
| Owner | Headland Media (under Contract to ASDA/Wal-mart) |
| Webcast | Asda FM Live |
| Website | Asda FM Live |
Asda FM live is the in-store radio station for the Asda Walmart main chain stores in the UK.[1][2][3]
About
Asda FM live began on 7 September 1991 and is operated by KVHstudios at 2a Queen Street, Leeds, LS1 2TW.
Presenters on the station include Elisa Hilton, Dave Rhodes, Nick Bewes and Steve Jordan.
According to The Guardian, it has a captive listenership of over eighteen million people each week.
It is available in all of the main chain stores' via Telstar satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online on the Asda website. The smaller Asda Supermarkets which have recently been opened, have their own service with the same music policy.[4] Despite the name, Asda FM does not broadcast anywhere on FM.
References
- ↑ Harding, Nick (2010-03-19). "Check out Britain's number one radio station.. shopping to the tune of Asda FM". Daily Mirror. Retrieved 2010-03-19.
- ↑ Sullivan, Caroline (2010-02-11). "Superstore DJs: How Asda FM became the UK's biggest radio station". The Guardian. Archived from the original on 13 April 2010. Retrieved 2010-03-19.
- ↑ Freeman, Sarah (2010-02-21). "'We don't want parents having to cover their children's ears in the cereal aisle'". Yorkshire Post. Retrieved 2010-03-19.
- ↑ "Details on MediaUK". Retrieved 2009-12-23.