Appy Fizz

Appy Fizz is a product by Parle Agro, introduced in India in 2005.[1] Appy Fizz consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth.[2] After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice.

The drink was the subject of a successful campaign of advertising at cricket matches in 2007-08.[3]

Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under license from Parle Agro.

References

  1. ↑ "Fruit drinks ready for an encore". The Economic Times. 2007-02-09. Retrieved 2008-05-04.
  2. ↑ "Big fizz gets the miss as cola warriors slug it out with fruits". Daily News & Analysis. 2007-08-29. Retrieved 2008-05-04.
  3. ↑ "Non-traditional Cricket ad firms score high". Business Standard. 2008-02-11. Retrieved 2008-05-04.