Anders Gronstedt

Anders Gronstedt, Ph.D. (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of transmedia storytelling and game-based learning and president of the Gronstedt Group.[1][2]

Anders Gronstedt speaking at ASTD TechKnowledge

Background and career

Gronstedt received his MBA from the Stockholm School of Economics and his Ph.D. in Journalism and Mass Communication from the University of Wisconsin-Madison, in 1994.[3]

He was an Assistant Professor in Marketing at the University of Colorado at Boulder 1994-97.[4]

In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.[5]

Publications

In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.[6]

His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.[7]

Gronstedt has written three ATD Infoline monograms:

Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition,[11] and one chapter in The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.[12]

References

  1. ↑ "The Long View: Anders Gronstedt". T+D Magazine. July 2009.
  2. ↑ "Storytelling for the Netflix age". T+D Magazine. August 2013.
  3. ↑ Gronstedt, Anders (1994). Integrated communications at America's leading total quality management corporations.
  4. ↑ Schultz, Don E.; Gronstedt, Anders (Fall 1997). [file:///C:/Users/Anders/Documents/9712195387.pdf "Making Marcom an Investment"]. Marketing Management.
  5. ↑ Wright, Aliah D. (March 2, 2010). "Forget the Classroom: Turn to the Web for Innovative Learning Techniques". SHIRM.
  6. ↑ Gronstedt, Anders (2000). The Customer Century: Lessons from World Class Companies in Integrated Communications. Routledge (Taylor & Francis). ISBN 0415921996.
  7. ↑ Gronstedt, Anders (June 2007). "Employees Get an Earful". Harvard Business Review.
  8. ↑ Gronstedt, Anders (May 3, 2007). Basics Of Pod Casting (Infoline ASTD). ASTD. ISBN 1562864882.
  9. ↑ Gronstedt, Anders (February 14, 2008). Training in Virtual Worlds (Infoline ASTD). ASTD. ISBN 1562865226.
  10. ↑ Gronstedt, Anders; Ramos, Marc (January 7, 2014). Learning Through Transmedia Storytelling (Infoline). ASTD. ISBN 1562869515.
  11. ↑ Caywood, Clark (January 18, 2012). The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition. McGraw-Hill. ISBN 0071767460.
  12. ↑ Kapp, Karl (November 11, 2013). The Gamification of Learning and Instruction Fieldbook: Ideas into Practice Paperback. Pfeiffer. ISBN 111867443X.

External links