Amkette

Amkette
Industry Consumer Electronics
Founded January, 1984
Headquarters New Delhi, India
Key people

Rajiv Bapna (CEO)

An interview with the Amkette CEO
Products Wireless Products, Personal Technology and Audio, Peripherals, Multimedia Devices
Number of employees
 350 (2012)
Slogan Digital Life Redefined
Website www.amkette.com

Amkette is a computer hardware and electronics manufacturer headquartered in New Delhi, India. In November 2014 the company launched a headphone with a sharing jack, Trubeats Tango that allows listeners to connect additional listening devices to the headphone.[1] The companys' current flagship product is EvoTV (a smart device that integrates the Internet and web features into the TV). Other products range from wireless products, personal technology and audio, peripherals and multimedia devices. The company has a pan India distribution network and heavily invests in hardware and software R&D. Its manufacturing facility is in Udaipur, Rajasthan while the software team is based in Bangalore, India.[2]

New Projects

Apple certified Mfi cable - launched in December 2014 certified with apple in two variations 8 pin (for iPhone 5/5c/5s/6/6Plus) and 32 Pin (for 3g/4/4s).

Trubeats Tango - Launched in November 2014 exclusively on Amazon.com,[3] a one of a kind headphone with a sharing jack (aux out).

EvoTV - Launched mid of 2012, EvoTV is a range of connected TV devices that converge web and multimedia features onto your TV.[4]

Amkette Acoustix - A lab within the Amkette R&D wing [5] focussing on developing new sound drivers for headphones and headsets.[6][7]

History

Amkette was started by Rajiv Bapna in 1984 and was a part of the computer revolution in India under the guidance of Prime Minister Rajiv Gandhi. It became one of the largest manufacturers and exporters of floppy diskettes from India selling to Russia and other countries in Europe. The floppy diskettes plant was started with the help of German technology.[8] The floppy diskette plant manufactured 8", 5.25" and 3.5" floppy diskettes. At its peak it had a production capacity of 30 million floppies daily.[2] The plant was shut down in Jan 2013 and completely converted into a R&D center.[9]

Date Milestone[8]
1986 First 8" Floppy Diskette shipped out
1987 Established 5.25" Floppy Diskette Plant
1989-90 National Productivity Award from President of India
1991 Established 3.5" Floppy Diskette Plant
1997 India's Best Consumables Company Award
2003 Introduction Wireless Keyboard [10] and Mouse
2004 Introduction of CD blank media
2006 Introduction of DVD-Rs blank media
2008 Introduction of Flash Drives and Memory Cards
2009 Introduction of Flash TV media player [11]
2011 Nominated for NDTV Gadget Guru Awards[12]
2012 Launch of Amkette Acoustix Lab[13]
2012 Launch of EvoTV Smart TV platform[14]
2013 Amkette EvoTV won NDTV Gadget Award 2013 for the Best Consumer Electronics of the year[15]

Current Product Categories

Wireless Products

Since early 2010 the company has been into the wireless segment and has introduced a wide range of wireless products. Under this category, keyboards and mouse that run on either bluetooth or wireless spectrum technology have been introduced.[16]

Personal Technology and Audio

The company has a wide range of headphones and headsets for personal and business use. Including headphones which run on bluetooth and wireless spectrum technology, such as Trubeats Air.[17]

Peripherals

Since the very beginning the company has been manufacturing computer peripherals such as keyboards and mouses, USB hubs, Card readers and HDMI cables. The company also markets its products under the Series A range of peripherals.[10]

Multimedia Devices

The company has a range of multimedia devices that work on android platforms and can be connected to your TV. Amkette began development and marketing of Media Players in late 2009, by introducing Flash TV 720p[18] media player. By early 2011 the company launched FlashTV HD 1080p[19] which was a Full HD Media Player. In mid-2012, the company launched a new media player called Amkette EvoTV,[20] which was again a Full HD Media Player powered by Android. All these devices support almost every audio and video format.

References

  1. ↑ Rajan, Nandagopal (November 19, 2014). "Amkette Trubeats Tango headphone review: This one can take two - See more at: http://indianexpress.com/article/technology/gadgets/amkette-trubeats-tango-headphone-review-this-one-can-take-two/#sthash.LOrJGpRN.dpuf". The Indian Express. Indian Express. Retrieved November 20, 2014.
  2. ↑ 2.0 2.1 "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. February 9, 2013. Retrieved March 18, 2013.
  3. ↑ "Amkette launches Trubeats Tango". Techone3. November 19, 2014. Retrieved November 20, 2014.
  4. ↑ "Amkette EvoTV Review". http://tech2.in.com. Retrieved July 9, 2012.
  5. ↑ "Amkette bets big on audio segment, to launch 12 products". Shayan Ghosh, DHNS. Retrieved March 1, 2013.
  6. ↑ "Amkette launches Trubeats Air, for a truly wireless music experience". http://beta.techherald.in. Retrieved March 21, 2013.
  7. ↑ Raninga, Soham (15 Apr 2014). "Amkette's transformation to a lifestyle tech brand and its focus on innovation for the Indian market". Digit. Digit.
  8. ↑ 8.0 8.1 "Incessant Innovation for the Complete Digital Experience". http://www.smeworld.org. October 2011. Retrieved September 20, 2012.
  9. ↑ "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. February 9, 2013. Retrieved March 18, 2013.
  10. ↑ 10.0 10.1 "Amkette Series A Wireless Keyboard and Mouse". http://archive.techtree.com. 26 Nov 2003. Retrieved 19 March 2013.
  11. ↑ "Amkette Introduces Flash TV Media player". http://tech2.in.com. 4 Nov 2009. Retrieved 19 March 2013.
  12. ↑ "Winners of the Gadget Awards 2011 announced". http://ndtv.com, PTI. 2011. Retrieved 19 March 2013.
  13. ↑ "Amkette launches Trubeats Air, for a truly wireless music experience". http://beta.techherald.in. Retrieved March 1, 2013.
  14. ↑ "The makeover of Amkette". http://www.thehindubusinessline.com, Abhishek Law. February 21, 2013. Retrieved February 28, 2013.
  15. ↑ "NDTV Gadget Guru Awards 2013 winners announced ,NDTV Good Times". June 2013. Retrieved June 25, 2013.
  16. ↑ "Amkette launches SmartBoard QWERTY Bluetooth keyboard". tech2.com. August 1, 2012. Retrieved March 2013.
  17. ↑ "Amkette launches Trubeats Air BT Bluetooth headset". Padmini Harchandrai. December 27, 2011. Retrieved September 20, 2012.
  18. ↑ "Amkette Launches Flash TV HD Media Player". Techtree News Staff. November 6, 2011. Retrieved September 20, 2012.
  19. ↑ "Amkette Launches Flash TV HD Media Player". Nachiket Mhatre. April 13, 2011. Retrieved September 20, 2012.
  20. ↑ "Amkette launches Android-based Amkette EvoTV smart box, for Rs. 10,000". Digit NewsDesk. June 13, 2012. Retrieved September 20, 2012.

External links