American Egg Board
The American Egg Board (AEB) is a United States marketing board, which focuses on marketing and promotion of eggs for human consumption.
The AEB is best known for its long-running slogan, "The Incredible, Edible Egg," created by the advertising agency Campbell Mithun.
The board is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped.