Amadesa

Amadesa is a privately owned web optimization company based in Evanston, IL, with an office in Ramat-Gan, Israel. Their SaaS products help websites test and optimize their content in an effort to raise conversion rates. Amadesa works with customers in the U.S., U.K., Canada and Israel.

History

The company was founded in 2005. In 2008, Amadesa received Series A funding from Carmel Ventures.[1] At first, Amadesa provided a full service platform focusing on optimizing the checkout process for customers. As of 2008, they started offering a SaaS platform that offers optimization tools that can be used anywhere on a user’s website. In 2010, Amadesa was named a finalist for the Red Herring 100 North American Award.[2]

On 16 May 2012, the Company was acquired by LivePerson, a New York based company that specializes in web marketing technologies.[3]

Products

A/B testing: Runs simple split tests or A/B/…n options

Multivariate testing: Runs tests with multiple variations.[4]

Behavioral Targeting: Serves content to website users based on their onsite behavior.

Segmentation: Enables companies to choose which traffic sees which content on their site. Also known as content targeting

Email Content Optimization Module: A/B testing for hero images in emails.

Customers

Amadesa’s optimization tools have been used by Petco, General Mills, Progressive, NutriSystem, AOL, 2CO, Shoebuy.com, BettyCrocker, Diapers.com, Pfizer, STOPzilla and others[5][6]

Criticisms

Amadesa is a provider of personalization software for websites, which has a list of pros and cons. Customers may opt out of Amadesa’s platform through their privacy page.[7]

References

  1. ↑ "Site Optimization Startup Amadesa Raises $5.4 Million in First Round." Venture Capital Cafe. 20 March 2008. Web. 15 July 2010. <http://www.vccafe.com/2008/03/20/site-optimization-startup-amadesa-raises-54-million-in-first-round/>.
  2. ↑ "2010 Finalists." Red Herring. Web. 30 July 2010. <http://www.herring100.com/RHNA2010/2010finalists/2010finalists.html>.
  3. ↑ "Web analytics marketing co Amadesa acquired by LivePerson", Globes, 16 May 2012
  4. ↑ Peacock, Marisa. "Advancing Customer Experience for Companies with Established Baseline." Content Management System CMS Reviews, CMS News, CMS Analysis. 4 June 2010. Web. 14 July 2010. <http://www.cmswire.com/cms/web-engagement/advancing-customer-experience-for-companies-with-established-baseline-007722.php>.
  5. ↑ "Web Exclusive: Shoebuy.com Increases Revenue Per Visit and Average Order Values Via A/B and Multivariate Testing : Page 1 of 1 : Retail Online Integration." The Retailers Guide to Cross-Channel Success : Retail Online Integration. 3 May 2010. Web. 17 July 2010. <http://www.allaboutroimag.com/article/web-exclusive-shoebuycom-increases-revenue-per-visit-average-order-values-via-a-b-multivariate-testing/1#utm_source=allaboutroimag.com&utm_medium=search_results_page&utm_campaign=search_result>.
  6. ↑ "Customer List | Amadesa." Amadesa. Web. 5 July 2010. <http://www.amadesa.com/customer-list>.
  7. ↑ "Privacy Policy". Amadesa. Retrieved 3 February 2012.