Alive app
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Original author(s) | Times Internet Ltd. (The Times of India) |
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Developer(s) | Times Internet Ltd. (The Times of India) |
Initial release | December 13, 2012 |
Stable release | 2.0 / December 13, 2012 |
Development status | Active |
Operating system | Android, iOS, Symbian, BlackBerry, Windows Phone& Java |
Platform | Android, iOS, Symbian, BlackBerry, Windows Phone & Java |
Available in | English, French, German, Spanish, Italian, Japanese, Korean, Chinese, Portuguese, Turkish |
Type | Augmented Reality |
License | Freeware (Proprietary) |
Website |
www |
Alive is a mobile augmented reality software which was developed by Times Internet Ltd[1] and published in December 2012 as freeware. It has been developed for The Times of India and Bennett, Coleman & Co. Ltd. other publications and properties.[2][3][4] It uses the mobile device's video camera to recognise pre-trained images and overlay an image,video or 3D content on the recognition of image. Aliveapp is the only augmented reality application in the world to be available on the four major platforms(Android, iOS, Windows, Blackberry Symbian and Java) and is augmenting the complete newspaper.[5] It is the first publicly available application designed for a Newspaper Giant that used a location-based approach to Augmented Reality along with the image based Augmented Reality.[6] [7][8][9][10][11]
On the launch day it was reported that (December 13, 2012), the app was downloaded 250,000 times, leading to 300,000 augmentation views on a single day.[12][13] This has been sent for Limca Book of Records and will be sent to Guinness World Records.
Alive app is one of the continuous chart buster(top 20) in iOS app store free app category.
How it works
Alive has incorporated both forms of Augmented Reality genres. This means it works as image recognition based browser as well as the location-based Augmented Reality.[14][15]
For location-based Augmented Reality the position of objects on the screen of the mobile device is calculated using the user's position (by GPS or Wifi or GPRS), the direction in which the user is facing (by using the compass) and accelerometer. In contrast, in marker-based Augmented Reality a marker (marker(news headline), e.g. QR code) is used for tracking.
One can experience the augmented reality application by downloading the application from respective app stores or by going to official app site Aliveapp.in.[16] The images can be found on the current day epaper.timesofindia.com [17]
Similar Applications
References
- ↑ "Times of India launches another Augmented Reality app Times Alive".
- ↑ "Times Internet Launches Alive App For iOS Devices".
- ↑ "Times of India brings the newspaper 'Alive'".
- ↑ "ToI’s Alive App brings Rich Media experience to newspapers!".
- ↑ "Has the Times of India (TOI) become the first augmented newspaper in the world by coming up with the AR app named Alive?". Quora.
- ↑ "ALIVE, BUT NOT KICKING".
- ↑ "Watch Salman come 'alive' on your phone". Times of India.
- ↑ "Times Of India sees 250,000 downloads on Day 1 for its AR App, Alive".
- ↑ "Times Of India sees 250,000 downloads on Day 1 for its AR App, Alive".
- ↑ "Watch Bipasha come 'Alive'".
- ↑ "Times of India has launched a new app called Alive that would let you view videos, photos, and polls related to a news just by pointing the app".
- ↑ "Times of India launches Alive Augmented Reality News app for Android, iPhone and BlackBerry".
- ↑ "Times Of India Launches Another Augmented Reality App: Times Alive".
- ↑ "Times Group bridges the offline and online with Alive".
- ↑ "Times Internet launches Augmented Reality App Alive".
- ↑ "Times Group launches Augmented Reality app "Alive"".
- ↑ "Watch Priyanka come 'Alive' on your phone". The Times Of India.