Alive app

Alive
Original author(s) Times Internet Ltd. (The Times of India)
Developer(s) Times Internet Ltd. (The Times of India)
Initial release December 13, 2012
Stable release 2.0 / December 13, 2012
Development status Active
Operating system Android, iOS, Symbian, BlackBerry, Windows Phone& Java
Platform Android, iOS, Symbian, BlackBerry, Windows Phone & Java
Available in English, French, German, Spanish, Italian, Japanese, Korean, Chinese, Portuguese, Turkish
Type Augmented Reality
License Freeware (Proprietary)
Website www.aliveapp.in

Alive is a mobile augmented reality software which was developed by Times Internet Ltd[1] and published in December 2012 as freeware. It has been developed for The Times of India and Bennett, Coleman & Co. Ltd. other publications and properties.[2][3][4] It uses the mobile device's video camera to recognise pre-trained images and overlay an image,video or 3D content on the recognition of image. Aliveapp is the only augmented reality application in the world to be available on the four major platforms(Android, iOS, Windows, Blackberry Symbian and Java) and is augmenting the complete newspaper.[5] It is the first publicly available application designed for a Newspaper Giant that used a location-based approach to Augmented Reality along with the image based Augmented Reality.[6] [7][8][9][10][11]

On the launch day it was reported that (December 13, 2012), the app was downloaded 250,000 times, leading to 300,000 augmentation views on a single day.[12][13] This has been sent for Limca Book of Records and will be sent to Guinness World Records.

Alive app is one of the continuous chart buster(top 20) in iOS app store free app category.

How it works

Alive has incorporated both forms of Augmented Reality genres. This means it works as image recognition based browser as well as the location-based Augmented Reality.[14][15]

For location-based Augmented Reality the position of objects on the screen of the mobile device is calculated using the user's position (by GPS or Wifi or GPRS), the direction in which the user is facing (by using the compass) and accelerometer. In contrast, in marker-based Augmented Reality a marker (marker(news headline), e.g. QR code) is used for tracking.

One can experience the augmented reality application by downloading the application from respective app stores or by going to official app site Aliveapp.in.[16] The images can be found on the current day epaper.timesofindia.com [17]

Similar Applications

References

External links