AirAsia India

AirAsia India
IATA
I5
ICAO
IAD
Callsign
ARIYA
Founded 28 March 2013
Commenced operations 12 June 2014
Hubs Kempegowda International Airport (Bengaluru)
Secondary hubs Indira Gandhi International Airport (Delhi)
Frequent-flyer program BIG
Fleet size 5
Destinations 8
Company slogan Now Everyone Can Fly
Parent company
  • AirAsia Berhad (49%)
  • Tata Group (30%)
  • Telestra Tradeplace (21%)
Headquarters Chennai, India.[1]
Key people
Website www.airasia.com/in

AirAsia India[2] is an Indo-Malaysian low cost carrier.[3] Announced on 19 February 2013, the airline is a joint venture with Air Asia Berhad holding 49% of the airline, Tata Sons holding 30% and Telestra Tradeplace taking up the remaining 21% in the airline. The joint venture would also mark Tata's return to aviation industry after 60 years.[4][5] Air Asia India commenced operations on 12 June 2014.[6]

AirAsia is the first foreign airline to set up a subsidiary in India.[7] The airliner will operate with the world's lowest unit cost of INR1.25 (2.0¢ US)/available seat kilometre and a passenger break-even load factor of 52%. It will hedge 100% of its fuel requirements for the next three years and plans to achieve an aircraft turnaround time of 25 minutes.[8]

History

The origins of the airline can be tracked back to October 2012, when AirAsia was keen to open operations based out of India provided the aviation environment and tax structure were conducive and friendly for low-cost airline operations. With the Indian government allowing a foreign direct investment of up to 49%, in February 2013, AirAsia applied to the Indian Foreign Investment Promotion Board (FIPB) to seek approval for commencing its operations in India.[9] AirAsia announced that it would establish a joint venture with Tata Sons and Telestra Tradeplace. Tata sons would represent the airline with two non-executive directors in the airline's board. AirAsia initially planned to begin operations to various tier 2 and tier 3 cities with Chennai International Airport as its main operating base[10] but later shifted its base to Bengaluru, operating its first flight from Bengaluru to Goa.[11] The introduction of AirAsia was expected to cause another price war, ultimately leading to an increase in air traffic and some consolidation in the Indian aviation sector.[12]

AirAsia initially invested an amount of US$50 million in the airline. In preparation for its operations in India, AirAsia struck deals with online and offline travel agents throughout the country. Previously, limited distribution of sales had affected the airline's performance in India and AirAsia wanted to avoid that with its Indian subsidiary by all means.[13] On 3 March 2013, the FIPB officially permitted AirAsia to rent/lease aircraft and to carry cargo on its scheduled flights. The airline then applied for a permission to schedule aircraft and transport passengers,[14] which the FIPB accepted on 6 March.[15] Less than two months after AirAsia announced its plans to start an airline in India, the joint venture was established on 28 March 2013 as AirAsia (India) Pvt. Ltd.[16] In April, the airline started recruiting candidates for their cabin crew, and allowed captains and first officers to apply online for an interview in Bengaluru.[17]

As the final procedure to obtain Air Operator Permit, a proving flight was conducted on 1 and 2 May 2014 flying from Chennai to Kochi, Bangalore and Kolkata.[18] On 8 May 2014, the DGCA issued AirAsia India an Air Operator Permit.[19]

On 30 May 2014, AirAsia India announced its maiden flight from Bengaluru to Goa; the service started on 12 June.[20]

Management

Prior to the airline's formation, Tony Fernandes announced that he would like Ratan Tata to be the chairman of the airline, however the latter refused, though he later consented to being the Chief Advisor to the AirAsia India management board.[21][22] On 15 May 2013, AirAsia India appointed management consultant Mittu Chandilya as CEO.[23] A month later, on 17 June, S. Ramadorai, the Non-Executive Vice-Chairman of the Indian software firm Tata Consultancy Services, was appointed as the Chairman of the airline.[24]

AirAsia India on 21 March 2015 unveiled its fourth aircraft with a livery dedicated to JRD Tata as a mark of respect to the pioneer of civil aviation in the Indian sub-continent. The aircraft has been christened as 'The Pioneer'.[25]

Destinations

AirAsia India currently operates in following destinations in India.

Country (State) City Airport Notes Ref
India (Chandigarh) Chandigarh Chandigarh Airport
India (Delhi) Delhi Indira Gandhi International Airport begins 21 May 2015 [26]
India (Goa) Goa Goa International Airport
India (Assam) Guwahati Lokpriya Gopinath Bordoloi International Airport begins 21 May 2015 [27]
India (Karnataka) Bengaluru Kempegowda International Airport Hub
India (Kerala) Kochi Cochin International Airport
India (Maharastra) Pune Pune Airport
India (Rajasthan) Jaipur Jaipur International Airport
India (Tamil nadu) Chennai Chennai International Airport Terminated [28]

The airline will soon open another hub in Delhi-Indira Gandhi International Airport from where it will operate flights to its home base in Bangalore and other non-metro destination with 2 Airbus A320 aircraft stationed there.[29]

Fleet

The airline's first Airbus A320-200, registered as VT-ATF, flying from the Airbus factory in Toulouse, France landed at Chennai International Airport on 22 March 2014. They have received in-principle approval to import 10 A320-200 aircraft.[30][31]

AirAsia India fleet
Aircraft In service Orders Options Passengers
(economy)
Notes
Airbus A320-200 5 180
Total 5

References

  1. "AirAsia India shifts base to Bengaluru from Chennai". Times of India. Retrieved 20 May 2014.
  2. "AirAsia incorporates company for Indian venture". The Times of India (New Delhi). Press Trust of India. 31 March 2013. Retrieved 31 March 2013.
  3. Kurlantzick, Joshua (23 December 2007). "Does Low Cost Mean High Risk?". The New York Times. Retrieved 28 April 2010.
  4. "AirAsia to tie up with Tata Sons for new airline in India". Times of India. Retrieved 21 February 2013.
  5. "Tata Sons, Telestra Tradeplace and Air Asia to form Air Asia India". Economic Times (Press release). 20 February 2013.
  6. "AirAsia India Tickets on Sale From Today — NDTVProfit.com". Profit.ndtv.com. Retrieved 30 May 2014.
  7. "FIPB to take up AirAsia India entry proposal on March 6". The Hindu Business Line. Retrieved 22 February 2013.
  8. "Passengers' perceptions of low cost airlines and full service carriers". Cranfield University. 2005.
  9. "AirAsia India to take to the skies in Q4". MCIL Multimedia Sdn Bhd. Retrieved 21 February 2013.
  10. "Tatas plan return flight with AirAsia on board". NDTV Profit. Retrieved 21 February 2013.
  11. "AirAsia India launches and shifts base to Bengaluru". ANNA Aero. 18 June 2014. Retrieved 5 September 2014.
  12. "AirAsia's India foray good news; see more competition: KPMG". CNBC. Retrieved 21 February 2013.
  13. "Air Asia to make strong sales pitch, ties up with portals, agents". Business Standard. Retrieved 23 February 2013.
  14. "Air Asia, Tata Group JV seeks permission for aircraft leasing". The Indian Express. Retrieved 3 March 2013.
  15. "AirAsia's India investment plan gets FIPB nod". Reuters India. Retrieved 6 March 2013.
  16. "AirAsia incorporates Indian venture; files all papers with MCA". The Economic Times. Retrieved 3 April 2013.
  17. "AirAsia recruitment drive for India gets overwhelming response". The Economic Times. Retrieved 14 April 2013.
  18. AirAsia India Proving Flights
  19. BBC News - AirAsia India gets approval to fly. Bbc.com (8 May 2014). Retrieved on 21 May 2014.
  20. AirAsia India's maiden flight from Bengaluru to Goa
  21. "AirAsia wants Ratan Tata to head JV". The Economic Times. Retrieved 24 February 2013.
  22. Ratan Tata to be the chief advisor to AirAsia India
  23. Singapore based Mittu Chandilya appointed CEO of Air Asia India
  24. AirAsia India appoints TCS' S Ramadorai as Chairman
  25. "AirAsia India (rpt India) set to launch flights from New Delhi". Press Trust of India/Business Standard. 20 April 2015. Retrieved 20 April 2015.
  26. "AirAsia India (rpt India) set to launch flights from New Delhi". Press Trust of India/Business Standard. 20 April 2015. Retrieved 20 April 2015.
  27. "LOSSES FORCE AIRASIA INDIA TO TAKE FLIGHT OFF 1ST ROUTE". 2 April 2015. Retrieved 3 April 2015.
  28. "AirAsia India setting up hub in Delhi". Business Line. 15 April 2015.
  29. "Air Asia's 1st Airbus A320 from France arrives in Chennai". CNBC-TV18. 22 March 2014.
  30. "Air Asia India’s first Airbus A320 arrives in Chennai". The Hindu. 22 March 2014.

External links

Official website