Aileen O'Toole

Aileen O’Toole is the managing director of the Irish consultancy AMAS Ltd,[1] which provides strategic advice to private and public organisations on their online channels.

She was a co-founder of The Sunday Business Post newspaper in 1989, and was a shareholder in the business until 1997, when it was sold to Trinity Mirror plc.

An award winning business journalist, she was previously editor of Business & Finance magazine and was the first woman to edit a national business title in Ireland.

O'Toole established AMAS in 2001 and has led a series of significant strategy projects for clients such as the Bank of Ireland Group, the National Consumer Agency, Diageo, Forfás, Aer Lingus and a number of Irish-based multinationals.

She is a director of a number of not-for-profit organisations, including Chambers Ireland,[2] the country's largest business network, with 60 affiliated chambers and 13,000 members.

She is a member of the board of Business in the Community (BITC),[3] which promotes corporate responsibility and corporate community involvement in Ireland.

She is also on the board of ASH Ireland,[4] which is focused on reducing the impact of tobacco use in Irish society.

In March 2009, following an appearance on RTÉ's Prime Time current affairs programme about the state of the Irish economy, she launched the Ideas Campaign.[5] "After Prime Time , people contacted me and agreed that we need to have different conversations about the Irish economy – about looking forward, about recognising positive developments in the economy and about capitalising on our qualities as an economy," she told reporters.[6] "At the very least, we’re hoping that this campaign will start those conversations."

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