Agel Enterprises
| LLC | |
| Industry | Multi-level marketing |
| Founded | Provo, Utah (2005) |
| Founder |
Glen Jensen, CEO Craig Bradley, President |
| Headquarters | Lehi, Utah, U.S. |
Key people |
Jeremiah Bradley, Co-CEO Jeff Higginson, Co-CEO Craig Bradley, President |
| Products | Nutritional supplements |
| Revenue | US$37[1] Million (2013) |
Number of employees | 130+ |
| Website | www.agel.com |
Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing (MLM) company which was founded in March 2005 in Provo, Utah, United States.[2]
Revenue
| Year | Revenue[3] ($) |
|---|---|
| 2005 | 9 |
| 2006 | no data |
| 2007 | 89M |
| 2008 | 100M |
| 2009 | 175M |
| 2010 | 80M |
| 2011 | <80M |
| 2012 | <65M |
| 2013 | 37M |
History
The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises and Neways, and has served as a member of the CEO Council of the World Federation of Direct Selling Association.[4]
In September 2008, Agel Enterprises moved its global headquarters from Provo, Utah to Lehi, Utah.
Agel markets vitamin products which it describes as "suspension gel technology", taken in gel form rather than tablets.
Business model
The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.[5]
Criticism
While the individual ingredients used in many cases have information published on them, there have been no independent studies conducted to attest to the value of Agel products, that they are safe or effective when taken as directed or validating the benefits of delivery through gel.
In October 2013 Agel joined Avedisco, an association of direct selling companies.[6]