Advision Studios

Advision Studios
General information
Address 23 Gosfield Street, W1W 6HG[1]
Town or city London
Country United Kingdom
Coordinates 51°31′11″N 0°8′31″W / 51.51972°N 0.14194°W

Advision Studios was a recording studio in West London.[2]

Origins

Founded in the 1960s by Guy Whetstone and Stephen Appleby,[1] Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969.[1] The studio complex was built to be able to house a 60-piece studio orchestra and had 35mm film projector screen for synchronicity.[2] Producer Martin Rushent began his career as a projectionist at Advision.[3]

History

By the mid-1960s Advision had become one of the top London studios for Rock and Pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a 4-track machine. The Move recorded some of their early hits at Advision, including Flowers in the Rain in July 1967.[4] In early 1968 Advision became the first studio in the UK to obtain a professional 8-track recorder, which was built by Scully Recording Instruments. Among the first artists to use the 8-track machine were T. Rex, The Who, and Caravan. In 1970 the studio used a custom 24-channel desk with an 8-track recorder.[1][2] Advision was also first in the UK to install 16 and 24 track recorders in the early 1970s.[5]

In 1971 a 20-channel Neve console was added to the mixdown suite.[1] In the 1970s, the studios' focus moved toward Progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, and Emerson, Lake and Palmer, as well as Jeff Wayne's Musical Version of The War of the Worlds.[2]

A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadrophonic mixing and the UK's first computer-aided mixdown desk.[2][6]

Producers and engineers to have worked at Advision include Eddie Offord,[7] Eddie Kramer,[8] Martin Rushent,[3] Paul Northfield,[9] and Hugh Padgham.[10]

The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Burns, Phil (2011). "Advision Studios". Classic UK Recording Studios in the 60s & 70s. Retrieved 9 October 2011.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 Brain Salad Surgery (2006). "Advision Studios". Retrieved 9 October 2011.
  3. ↑ 3.0 3.1 The Telegraph (7 June 2011). "Martin Rushent". London: The Telegraph. Retrieved 7 June 2011.
  4. ↑ "Move Remaster Series - Move - Tracklisting". Ftmusic.com. Retrieved 2012-12-04.
  5. ↑ "Veale Associates - Professional Sound Studio Design". Vealea.com. Retrieved 2012-12-04.
  6. ↑ Robertshaw, Nick (1979). "Stiff Competition Marks U.K. Scene". Billboard 91 (22): ES-3. ISSN 0006-2510. Retrieved 9 October 2011.
  7. ↑ Welch, Chris (1999). Close to the Edge - The Story of Yes. London: Music Sales Group. p. 123. ISBN 0-85712-042-5.
  8. ↑ Owsinski, Bobby (2004). The Recording Engineer's Handbook. Milwaukee, WI: Hal Leonard. p. 321. ISBN 1-932929-00-2.
  9. ↑ "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
  10. ↑ Verna, Paul (1997). "HP Off the Record". Billboard: HP-13. ISSN 0006-2510. Retrieved 9 October 2011.

External links