Advantage Business Media

Advantage Business Media LLC
Private
Founded 2006
Subsidiaries Vicon Business Media

Advantage Business Media LLC (ABM) is a private, American digital marketing and information services company owned by the venture capital firm Owner Resource Group.[1][2] The company was founded in 2006 and is based in Rockaway, New Jersey (United States).[2]

Business model

In the period between 2006 and 2014, the company transitioned from print-centric to digital media, increasing digital revenues from 11% to 50% of total revenues.[3][4] The company's growth during this period has come from both "organic" growth and strategic acquisitions.[3]

Among the company's vertical market alignments is the manufacturing sector.[3]

The company supports a youth education competition, the Advantage Business Media Young Mind Awards, focused on innovative uses of wireless technology; it is unclear whether 2015 is the first year of competition or not.[5]

Corporate governance

As of 2014, ABM does not have a chief executive officer (CEO).[3] Richard Reiff was the last CEO, who left in March 2014.[3]

Other officers as of 2014 include George Fox as president, Theresa Freeburg as chief financial officer and chief operating officer, and Don Grennan as vice president for publishing services.[2]

History

In 2006, Rich Reiff and George Fox purchased several publications from Reed Business Information with the backing of private equity provided by Catalyst Investors.[4][6] Catalyst sold ABM to Owner Resource Group in 2014.[1]

In 2011, ABM acquired Continuity Insights and Vicon Publishing;[4][6] this was followed in 2013 by acquisition of eMedia Vitals.[3] Vicon Publishing was renamed by ABM to Vicon Business Media and instantiated as a subsidiary organization.[6] Vicon operates out of New Hampshire, United States.[6]

Titles published by ABM

As of 2011, ABM published 19 titles.[4]

Publication titles and ISO 4 abbreviations are listed

Acquired via Vicon

References

  1. 1.0 1.1 1.2 1.3 1.4 1.5 Collins, Allison (12 February 2014). "Owner Resource Buys PE-Backed Advantage Business Media". Mergers & Acquisitions.
  2. 2.0 2.1 2.2 "Advantage Business Media LLC". Private Company Information. BusinessWeek. Retrieved 4 August 2014.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 Rondon, Michael (13 February 2014). "Advantage Business Media Sold to PE Firm". Folio.
  4. 4.0 4.1 4.2 4.3 Callahan, Sean (9 August 2011). "Advantage Business Media's digital road map". Advertising Age.
  5. Lawlor, Maryann (19 December 2014). "Competition Calls on Students to Solve Wireless Technology Problems". SIGNAL Magazine.
  6. 6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 Staff (18 January 2012). "Advantage Business Media Purchases Vicon Publishing, Inc.". Telecommunications Weekly via HighBeam Research.
  7. 7.0 7.1 7.2 7.3 7.4 7.5 7.6 7.7 Mickey, Bill (24 September 2010). "Falsified Recordings Land Eight Advantage Business Media Titles on BPA Probation". Audience Development.
  8. "2015 Integrated Media Planning Guide" (PDF). Drug Discovery & Development. Retrieved 2 October 2014.