Adria Petty

Adria Petty (born November 28, 1974) is an American director, editor, art director and artist. She is best known for her music video work with Beyoncé and Regina Spektor. She is the eldest daughter of rock musician Tom Petty. Petty is currently signed as a Director with Moxie Pictures Production Company in the United States.

Career

After college, Petty gathered work experience by working as an assistant to directors such as Penny Marshall, Oscar-winner Jonathan Demme, and Oscar-nominated documentary executive Jonathan Stack.

Petty has worked with agency creatives and recording artists to develop visual campaigns in print, video and new media. Petty has directed videos for artists such as Regina Spektor, Beyoncé, Coldplay & Rihanna, Kings of Leon, Macy Gray, Corinne Bailey Rae, Duffy, The Duke Spirit, The Veronicas, and Mat Kearney. Petty has also been asked to work outside of the music video format. In 2005, she created tour visuals for rock band The Who. Petty was employed on a freelance basis as a marketing consultant at Sire Records, working with many artists and working on a rebrand of the label. While working at Sire, she most notably created signature marketing campaigns and videos for Regina Spektor.

In addition to her work in the music video industry, Petty has also worked building a commercial career, creating advertising for brands such as Target, McDonald’s, Clorox, Volkswagen, Hershey, Lancôme, Converse, and Mary Kay, as well as for non-profits CASA and AWE.

In 2012, Petty was nominated for five MTV Video Music Awards for videos for Beyoncé’s “Countdown,” Coldplay and Rihanna’s “Princess of China” and Regina Spektor's “All the Row Boats."

Petty's first documentary was a controversial film about Paris Hilton, Paris, Not France, which premiered at the Toronto International Film Festival in 2008. Her second documentary film, “Regina Spektor: Live in London”, debuted in 2010 in the United States with a limited theatrical release.

Petty collaborated with artist Anna Gabriel on a site-specific installation “Low Flame” at New York’s modern art gallery PS1, a division of the Museum of Modern Art. It detailed the life of a lonely garbage man that built friends out of garbage.

Filmography

Music Videos

TV Commercials

Films

Other Projects

Film Critic

Adria has traveled as a film critic, writer and photographer for Nylon magazine.

Art Director

References

  1. By Moxie Pictures http://lbbonline.com/news/moxie-pictures-signs-adria-petty/
  2. Angela Ledgerwood, “Running Down a Dream” http://www.interviewmagazine.com/music/running-down-a-dream-adria-petty-goes-to-the-vmas/
  3. Kerwin Felix http://infinityshowband.com/2012/director-adria-petty-comes-aboard-moxie-roster
  4. Adria Petty http://www.huffingtonpost.com/adria-petty
  5. COUNTDOWN http://en.wikipedia.org/wiki/Countdown_(Beyoncé_Knowles_song)
  6. SWEETDREAMS http://en.wikipedia.org/wiki/Sweet_Dreams_(Are_Made_of_This)
  7. Wikipedia “US” (Regina Spektor) http://en.wikipedia.org/wiki/Us_(Regina_Spektor_song)
  8. Wikipedia The Ditty Bops “Wishful thinking” http://en.wikipedia.org/wiki/The_Ditty_Bops_(album)
  9. Wiki Fools Gold “Nadine” http://en.wikipedia.org/wiki/Fool's_Gold_(band)
  10. Wiki “Mojo” http://en.wikipedia.org/wiki/Mojo_(album)
  11. Wiki Beauty in the World http://en.wikipedia.org/wiki/Beauty_in_the_World
  12. CMT: Music Video: http://www.cmt.com/videos/mat-kearney/143778/undeniable.jhtml
  13. Bullet http://bullettmedia.com/tv/director-adria-pettys-nu-6-is-an-earie-exclusive/
  14. Regina Spektor - “All the Rowboats” - March 28, 2012 http://www.youtube.com/watch?v=2CZ8ossU4pc
  15. Regina Spektor- “ Laughing With”http://www.youtube.com/watch?v=-pxRXP3w-sQ
  16. MoMAPS1 http://momaps1.org/exhibitions/view/229
  17. Regina Spektor - “All the Rowboats” - March 28, 2012 http://www.youtube.com/watch?v=2CZ8ossU4pc
  18. Wiki Jack Dishel http://en.wikipedia.org/wiki/Jack_Dishel
  19. Nowness http://www.nowness.com/day/2012/1/28/1851/adria-petty-nu-6
  20. Converse http://www.youtube.com/watch?v=3dj78TYmuC0
  21. IMDB Xposé http://www.imdb.com/title/tt1286488/

External links