Adaptly
 | |
| Type | Private |
|---|---|
| Founded | 2010 |
| Headquarters | New York, USA |
| Founder(s) | Nikhil Sethi, Garrett Ullom |
| Industry | advertising, online advertising |
| Website |
www |
| Current status | Active |
Adaptly is an online service / platform for social media buying.[1] The company uses application programming interfaces (APIs) for various social media services, (such as Facebook, Twitter and others), in order to send messages to multiple services at one time.[2] The company also provides social analytics services to measure cross social media service campaigns. Paid, earned and owned media are claimed to be trackable with over 160 criteria considered.[3]
History
- October: 2011: $700K Seed funding[4]
- April: 2011 - $2M Funding Round.[5]
- May: 2012 - $10.5M Series B Funding Round[6]
- April: 2013 - Facebook adds Adaptly to Preferred Marketing Developer (PMD) program.[7]
- October: 2013 - Launch of Media Platform for PR firms[8]
Products
- Adaptly go - Social buying platform.
- circuit - ad optimization and workflow tools.
- momentum - insights analysis tools.
- evergreen - tools to optimize message "freshness"[9][10]
References
- ↑ Ki Mae Heussner (May 9, 2012). "Adaptly launches reach amplification ad product, raises $10.5m". GigaOm. Retrieved November 11, 2013.
- ↑ Alyson Shontell (September 29, 2011). "Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner". TechCrunch. Retrieved November 11, 2013.
- ↑ Courtney Boyd Myers (December 7, 2011). "Adaptly launches Momentum to track all forms of social media metrics". The Next Web. Retrieved November 11, 2013.
- ↑ "Deals & More: Adaptly gets $2M more to aggregate social network ads". ad exchanger. April 19, 2011. Retrieved November 11, 2013.
- ↑ "Deals & More: Adaptly gets $2M more to aggregate social network ads". ad exchanger. April 19, 2011. Retrieved November 11, 2013.
- ↑ Anthony Ha (May 9, 2012). "Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner". TechCrunch. Retrieved November 11, 2013.
- ↑ "Facebook Adds Adaptly To Strategic PMD Program". ad exchanger. April 2, 2013. Retrieved November 11, 2013.
- ↑ Sarah Shearman (October 2, 2013). "Adaptly unveils paid media platform for PR firms". PR Week. Retrieved November 11, 2013.
- ↑ Staff. "Adaptly Product Page". Adaptly. Retrieved November 11, 2013.
- ↑ Tim Peterson (May 9, 2011). "Facebook's Reach Generator Gets Competition From Adaptly Social ad firm secures $10.5 million in new funding". ADWEEK. Retrieved November 11, 2013.