Ad Lib (typeface)

Ad Lib

Category	Display
Designer(s)	Freeman Craw
Foundry	ATF
Date released	1961
Sample

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. It was extremely popular from the early- to mid-1960s, and is often used today to evoke that era.^[1] The typeface's appearance resembles Helvetica Bold, but with a wacky disposition.

Notable Examples of Ad Lib Usage

• Ad Lib was used for episode titles and "Same Bat Time, Same Bat Channel" text overlays on the 1960s Batman television program.

• Ad Lib was used in the 1976 film The Bad News Bears.

• Ad Lib was used in the Pink Panther titles, as well as in the credits of the Looney Tunes shorts that DePatie-Freleng Enterprises produced from 1964 to 1967.

• Ad Lib was used as the font to display scores on the television screen and for the logo on the 1996-99 version of The Dating Game.

• Ad Lib was used for the titles of the television series Night Gallery which ran from 1970 to 1973.

• Ad Lib was used for in the 1967 film In The Heat of the Night and the 1988 TV series based in the film.

• Ad Lib was used on most Animaniacs tie-in merchandise.

References

Wikimedia Commons has media related to Ad Lib (typeface).