Ad Genius Lee Tae-baek
| Ad Genius Lee Tae-baek | |
|---|---|
|
Promotional poster for Ad Genius Lee Tae-baek | |
| Also known as | Advertising Genius Lee Tae-baek |
| Genre |
Workplace drama Romance |
| Written by |
Seol Joon-seok Lee Jae-ha Lee Yoon-jong |
| Directed by |
Park Ki-ho Lee So-yeon |
| Starring |
Jin Goo Park Ha-sun Jo Hyun-jae Han Chae-young |
| Composer(s) |
Oh Joon-seong Lee Im-woo |
| Country of origin | South Korea |
| Original language(s) | Korean |
| No. of episodes | 16 |
| Production | |
| Executive producer(s) |
Lee Jae-young Yoo Geon-shik |
| Producer(s) | Kim Jin-woo |
| Editor(s) | Han Ok-geum |
| Location(s) | Korea |
| Cinematography |
Uhm Joon-seong Lee Young-seob |
| Running time | 60 minutes on Mondays and Tuesdays at 21:55 (KST) |
| Production company(s) | Lemon Rain |
| Broadcast | |
| Original channel | Korean Broadcasting System |
| Picture format | 1080i (HDTV) |
| Original run | 4 February 2013 – 26 March 2013 |
| Chronology | |
| Preceded by | School 2013 |
| Followed by | Queen of the Office |
| External links | |
| Website | |
| Korean name | |
| Hangul | 광고천재 이태백 |
|---|---|
| Hanja | 廣告天才李太白 |
| Revised Romanization | Gwanggo cheonjae I Tae-baek |
| McCune–Reischauer | Kwanggo ch'ŏnjae I T'ae-paek |
Ad Genius Lee Tae-baek (Hangul: 광고천재 이태백; RR: Gwanggo cheonjae I Tae-baek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013 on Mondays and Tuesdays at 21:55 for 16 episodes.[1][2][3][4][5]
The protagonist is loosely based on internationally renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.[6][7][8][9][10]
Cast
- Jin Goo - Lee Tae-baek. Having come to Seoul from the countryside with nothing but a high school diploma and a gift for drawing, he starts out by handing out ads in the street and wearing sandwich boards. Through sheer hard work (the word "genius" in the title is meant ironically), he is determined to fulfill his dream of becoming the best ad man in the biz.[11]
- Park Ha-sun - Baek Ji-yoon, a copywriter intern at an advertising firm. She hides her identity as the daughter of a chaebol to work her way up the ladder. Sincere and hardworking, her journey will parallel Tae-baek's as they fight for their jobs every step of the way.[12]
- Jo Hyun-jae - Addie Kang. A cool-headed ad executive, he comes back from the US to continue his family's ad agency dominance.
- Han Chae-young - Go Ah-ri/Bok-hee. She is a glamorous, sophisticated, ambitious and pragmatic art director who sacrificed her past and her love to get to the top.
- Ko Chang-seok - Ma Jin-ga. The CEO of a tiny ad company, he becomes a key player in changing Lee Tae-baek's fate.
- Kwak Hee-sung - Ma Yi-chan. Son of Ma Jin-ga.
- Ah Young - Gong Sun-hye
- Lee Jung-kil - Kim Jong-wook
- Yang Hee-yoon - Jang Min-ah
- Han Sunhwa - Lee So-ran
- Bang Dae-han - Hassan
- Choi Jung-woo - Kang Han-chul
- Hong Ji-min - Lee Eun-hee. Creative director of an ad company whose current creative block has driven her to hysterics.
- Shin Seung-hwan - Shin Dong-hoon. Ad producer who has learned the art of covering up for his lack of skill with a glib tongue.
- Lee Hae-young - Hwang Jeon-moo
- Jung Young-sook - Ji Kwan-soon
- Bang Eun-hee- Won Mi-ok. Ji-yoon's hot-tempered aunt, who is devoted to her niece and ready to do anything for her if necessary.
- Jang Yong - Chairman Baek
- Yoo In-young - Han Byul
- Lee Dae-ro - President Nam
- Lee Dae-yeon - President Choi
- Lee Sae-rom - young Go Ah-ri
- Kim Jun-bae - jajangmyeon restaurant owner
References
- ↑ Ho, Stewart (17 January 2013). "‘Advertisement Genius Lee Tae Baek’ Actors Shoot Drama Poster". enewsWorld. CJ E&M. Retrieved 2013-01-30.
- ↑ "'Ad Genius Lee Tae Baek' reveals posters of main cast". Korea Star Daily via Yahoo!. 17 January 2013. Retrieved 2013-01-30.
- ↑ Jun, Ji-young (21 January 2013). "Poster Photo Shoot, Behind the Scene". KBS Global. Retrieved 2013-02-03.
- ↑ Ho, Stewart (29 January 2013). "‘Advertisement Genius, Lee Tae Baek’ Reveals Posters". enewsWorld. CJ E&M. Retrieved 2013-01-30.
- ↑ Jun, Ji-young (31 January 2013). "Drama’s Stylish Posters Revealed". KBS Global. Retrieved 2013-02-03.
- ↑ http://www.jeski.org/
- ↑ Kenedi, Aaron (30 March 2011). "2011 NVA Winner: Jeseok Yi". Imprint. Retrieved 2013-01-30.
- ↑ "Social Graphics: The Art of Jeski (Jeseok Yi)". The Korea Society. Retrieved 2013-01-30.
- ↑ "‘Social Graphics: The Art of Jeski’". SVA Close Up. 14 September 2011. Retrieved 2013-01-30.
- ↑ Sung, So-young (21 February 2012). "Ad man makes social advocacy his life’s work". Korea JoongAng Daily. Retrieved 2013-01-30.
- ↑ Choi, Eun-hwa (30 January 2013). "Jin Goo Explains Why He Hasn′t Been In Many Dramas". enewsWorld. CJ E&M. Retrieved 2013-01-30.
- ↑ Choi, Eun-hwa (30 January 2013). "Park Ha Sun Shows Her Strong and Positive Side for ′Ad Genius, Lee Tae Baek′". enewsWorld. CJ E&M. Retrieved 2013-01-30.
External links
- Ad Genius Lee Tae-baek official KBS website (Korean)
- Ad Genius Lee Tae-baek at KBS Global
- Ad Genius Lee Tae-baek at HanCinema
- Ad Genius Lee Tae-baek at the Internet Movie Database