Accor

Accor S.A.
Société Anonyme
Traded as Euronext: AC, LSE: 0H59
Industry Hospitality, Tourism
Founded 1967
Headquarters Paris, France
Key people
 Sébastien Bazin (Chairman and CEO)
Products Hotels and resorts
Revenue €5.5 billion (2013)[1]
€536 million (2013)[1]
Profit €126 million (2013)[1]
Total assets €7 billion (end 2013)[1]
Total equity €2.6 billion (2013)[1]
Number of employees
 160,000 (2013)[1]
Website www.accor.com

Accor S.A. is a French hotel group,[2] part of the CAC 40 index,[3] which operates in 92 countries.[4]

Headquartered in Paris, France, the group owns, operates and franchises 3,600 hotels on 5 continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations in exotic locales.[5]

History


In 1974, they launched the ibis brand with the opening of the ibis Bordeaux. The following year, SIEH acquired the Courtepaille and Mercure brands, and in 1980 the Sofitel hotel brand, which then consisted of 43 hotels. Two years later, in 1982, the SIEH bought Jacques Borel International, the then world-leading brand offering restaurant vouchers. In 1983, the Group, which had restaurant tickets and hotels, changed its name to the Accor Group. In 1984, Dubrule and Pélisson were elected "Managers of the Year" by France’s Le Nouvel Économiste magazine. In 2010, Accor SA sold 48 hotels for 367 million euros ($465 million) as part of a plan to liquidate some real estate holdings including 31 properties in France, 10 in Belgium, and 7 in Germany. The sale occurred over the next three years and cut debt by about 282 million euros.[6]

The Accor Group continued to expand. In 1985, it launched Hotel Formule 1 brand, offering basic accommodation at low prices.[7]

Five years later, in 1990, it entered the North American market by acquiring Motel 6;[8] and later the Red Roof Inn chain, which it later sold to Starwood and a consortium of Citi’s Global Special Situations Group and Westbridge Hospitality Fund, L.P.[9] respectively.

In the 1990s, it diversified to include Accor Casinos and in 2004, bought a nearly 30 per cent stake in Club Méditerranée.[10]

In June 2010, the shareholders of Accor approved the demerger of its hotel and voucher businesses. Accor Services became Edenred. The two entities started trading as separate companies on the Paris stock exchange from 2 July 2011.[11] In 2011, Accor introduced its new brand positioning with the slogan: Open new frontiers in hospitality.[12]

Today, Accor has France’s largest number of hotels in the low, medium and high-range price brackets in Paris and across the country.

In November 2013, Accor redefined its group business model on two core competencies: hotel operator and brand franchisor (HotelServices) and hotel owner and investor (HotelInvest).[13]

In October 2014, Accor transferred management of its Central European operations to Orbis.[14] In December 2014, Accor announced an alliance with Huazhu (China Lodging) to accelerate expansion in China.[15]

Management

In 2006, Gilles Pélisson, nephew of Accor co-founder Gerard Pélisson, took over the group as CEO, replacing former CEO Jean-Marc Espalioux.[16] Accor appointed Serge Weinberg, head of Weinberg Capital Partners, chairman of the supervisory board.[17] In February 2009, CEO Gilles Pélisson was appointed chairman and CEO.[18] Gilles Pélisson had previously been head of Bouygues Telecom, chairman of NOOS, the leading cable network in France, and CEO of Euro Disney. He was co-vice-president of the Novotel brand in 1994.[19]

In September 2007, Gerard Pélisson and Paul Dubrule published a book called Reaching for the Impossible, recounting the expansion of the group across the world. In 2009, Denis Hennequin joined the Group’s board of directors and replaced Gilles Pélisson as CEO in January 2011.[20] He stepped down in April 2013 and Yann Caillère was appointed CEO for a transitional period.[21] In August 2013, Sebastien Bazin was named Chairman and CEO, replacing Yann Caillère who left the group.[22]

Board of Directors (August 2013):[23]

Executive Committee (November 2013):[24]

Offices

Head office, 110 avenue de France , Paris 13th arr

The company's head office, which houses the company's executive management, is located in the Immeuble Odyssey in the 13th arrondissement of Paris, France.[25] This facility is the company's registered office.[26] The seven storey, 14,000-square-metre (150,000 sq ft) building was designed by British architect Norman Foster and features glass plates in its façade. Géraldine Doutriaux of Le Parisien called it "[u]n bel immeuble lumineux" ("a beautiful, bright building").[27]

The company's other major office facility,[25] which previously served as its registered office,[26] is located in Courcouronnes,[28] Essonne, near Évry, France.[25]

Previously the Tour Maine-Montparnasse in Paris' 15th arrondissement housed the executive management of Accor.[29]

Economy brands

In August 2012, Accor announced its economy brands would be reinvented into "the ibis family",[30] including 3 complementary brands - ibis, ibis budget (formerly Etap Hotel) and ibis Styles (formerly all seasons). The hotel properties have undergone extensive refurbishments including new bedding and enhanced common areas. All ibis Family brands feature the SweetBed.[31] In 2014, the brand launched its new restaurant concept: ibis Kitchen.[32]

hotelF1 is a chain of 238 budget hotels in France. Guestrooms are equipped with a wash corner and each floor offers shared bathroom and shower facilities.[33]

ibis budget features 521 hotels in 16 countries. The full network features the brand’s "cocoon concept," awarded Best Interior Design at the 2008 European Design Awards.[34]

ibis Styles features 252 hotels in 21 countries. The brand expanded in 2012 with the rebranding of the All Seasons properties.[35]

ibis represents Accor's largest portfolio of hotels and resorts with 1,012 hotels in 59 countries. From 1997, ibis was the first economy hotel brand to be quality certified ISO 9001, an international standard outlining its commitment to service quality. 85% of the network is ISO 9001 certified.[30]

Former budget and economy hotel brands

Red Roof Inn

Accor acquired Red Roof Inn in 1999 for $1.115 billion, increasing its presence in North America. In April 2007, Accor sold the majority of its interests in Red Roof Inn to Citigroup Global Special Situations Group and Westbridge Hospitality Fund LP for $1.3 billion. Accor retained some hotels for rebranding into their Motel 6 brand.[9] Motel 6 and Studio 6

Accor purchased Motel 6 in 1990. In October 2012, Accor finalized the sale of its 1,102 US Motel 6 and Studio 6 hotels to Blackstone.[36]

Midscale brands

Pullman at Sydney Olympic Park (left) and Novotel Sydney Olympic Park(right)

Mercure is the largest of Accor's midscale brands found internationally with 707 hotels and resorts in 53 countries.[37]

Novotel features 408 full-service hotels and resorts in 60 countries.[38] Suite Novotel features 30 all-suite hotels in 9 countries.[39]

Adagio offers 100 'ready-to-live' apartment-style accommodations in 10 countries suitable for medium and long-stay business guests.[40]

Upscale brands

Grand Mercure is a full-service hotel and resort brand representing 11 hotels and apartment hotels in 6 countries.

Grand Mercure Apartments cater to long-stay travellers with rates that depend on length of stay. The apartments have kitchen and laundrette facilities. There are 17 apartments in 3 countries.

Mei Jue is a Chinese adaptation of the Grand Mercure brand. It is designed for travellers in China who want an upscale hotel brand. There are 13 hotels and more than 65 new developments scheduled for 2015.

Maha Cipta is the Indonesian adaptation of Grand Mercure. It features 2 hotels in Indonesia.[41]

The Sebel is a brand of premium apartments. There are 19 properties in Australia and New Zealand. By end 2014, this is expected to grow to 30 properties.[42]

Mama Shelter is a design-oriented lifestyle chain of boutique hotels. (The chief designer of Mama Shelter is world renowned Philippe Starck). Accor’s acquired a 35% stake in Mama Shelter in October 2014.[43] As of April 2015, Mama Shelter had 6 hotels in Bordeaux, Istanbul, Los Angeles, Lyon, Marseille and Paris. The chain’s five-year pipeline includes properties in: Amsterdam; Barcelona; Lille (France); London; Mexico City; New York City; Seoul; and a second Parisian hotel.[44]

Pullman features 89 upscale hotels and resorts in 26 countries.[45]

MGallery is a collection of 66 high-end boutique hotels in 20 countries.[46]

The brand's official Ambassador is actress Kristin Scott Thomas.

Luxury brands

Sofitel So Bangkok, as seen from Lumpini Park

Sofitel is Accor's luxury hotel and resort brand with 120 hotels in 42 countries.[47]

Sofitel So are designer hotels in Bangkok, Thailand, and Bel Ombre, Mauritius. Each SO is designed by a famous architect: Kenzo Takada designed the Sofitel So in Mauritius, and Christian Lacroix designed the Sofitel So in Bangkok. The third Sofitel So, Sofitel So Singapore, is expected to open in May 2014.[48] By 2015, new Sofitel SO hotels are expected in Mumbai (India), Rio de Janeiro (Brazil), Auckland (New Zealand) and Sydney (Australia).

Sofitel Legend is a chain of hotels in 5 countries. The hotels are usually listed as historic monuments. The Sofitel Legend Metropole Hanoi was the first Sofitel Legend, named in July 2009.[47]

Thalassa sea and spa

Thalassa sea and spa: 14 destinations, 14 thalassotherapy sites, 18 hotels, 4 countries[49]

Lenôtre: In July 2011, Accor sold its stake in Lenôtre.[50]

Mirvac Hotels & Resorts acquisition in Australia

Sea Temple Surfers Paradise, Gold Coast, Australia (aka Soul Tower)

In November 2011, Accor attained exclusive marketing rights to Mirvac Hotels & Resorts, greatly expanding Accor's presence in Australia with 48 new hotels and resorts.

Though some Mirvac brands - Sebel, Quay West, Citigate and Sea Temple - will remain under their existing brands, others became part of Accor's up-scale and luxury hotel and resort brands. As a result, the MGallery and Pullman brands expanded their presence in Australia.

Notable rebrandings:

Three former Mirvac hotels joined Accor's MGallery Collection due to their boutique hotel status and/or heritage listing:

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "2011 Results" (PDF). Accor. Retrieved 9 March 2012.
  2. ↑ "2011 European Hotel Group Ranking". HospitalityNet. 11 March 2011. Retrieved 17 October 2014.
  3. ↑ "CAC 40". CNNMoney. Retrieved 17 October 2014.
  4. ↑ "Accor Worldwide". Accor.com. Retrieved 17 October 2014.
  5. ↑ "Accor in brief" (PDF). Accor.com. January 2011. Retrieved 17 October 2014.
  6. ↑ "Accor to Sell 48 Hotels in Europe for $465 Million". eHotelier. 25 August 2010. Retrieved 17 October 2014.
  7. ↑ Hotel "F1". Accor. Retrieved 17 October 2014.
  8. ↑ Furlong, Tom (13 July 1990). "French firm to acquire Motel 6". Los Angeles Times. Retrieved 2014-10-18.
  9. ↑ 9.0 9.1 "Accor sells Red Roof Inn unit for $1.32 bln". Reuters. 23 April 2007. Retrieved 17 October 2014.
  10. ↑ Clark, Nicola (12 June 2004). "Accor buys stake in Club Med". The New York Times. Retrieved 17 October 2014.
  11. ↑ "Accor demerger approved by shareholders". Breakingtravelnews.com. 30 June 2010. Retrieved 17 October 2014.
  12. ↑ "Accor Launches New Operational Strategy with Major Changes Focused on Brands". Hotel-online.com. 13 September 2011. Retrieved 17 October 2014.
  13. ↑ "A new strategy to enhance growth and sustained value creation" (PDF) (Press release). Accor.com. 27 November 2013. Retrieved 17 October 2014.
  14. ↑ "Accor offers to transfer management of its Central European operations to Orbis" (PDF). Accor.com. 21 October 2014. Retrieved 8 January 2015.
  15. ↑ "Groundbreaking alliance between Accor and Huazhu (China Lodging) creates a hotel giant in China" (PDF). Accor.com. 14 December 2014. Retrieved 8 January 2015.
  16. ↑ "All in the family". The Economist. 13 October 2005. Retrieved 17 October 2014.
  17. ↑ "Accor: Supervisory Board Release". HotelExecutive.com. 11 October 2005. Retrieved 17 October 2014.
  18. ↑ "ACCOR: Gilles Pélisson, Chief executive Officer, Appointed Chairman of the Board" (Press release). Accor Hotels. 24 February 2009. Retrieved 17 October 2014.
  19. ↑ "Accor Timeline". The Caterer. Retrieved 17 October 2014.
  20. ↑ "NewsLog". BusinessTravelNews. 3 November 2010. Retrieved 17 October 2014.
  21. ↑ "Press release from Board of Directors" (PDF) (Press release). Accor.com. 23 April 2010. Retrieved 17 October 2014.
  22. ↑ "Sébastien Bazin appointed as Chairman and CEO" (PDF). Accor.com. 23 August 2013. Retrieved 17 October 2014.
  23. ↑ "Board of Directors". Accor.com. Retrieved 17 October 2014.
  24. ↑ "Executive Committee". Accor.com. Retrieved 17 October 2014.
  25. ↑ 25.0 25.1 25.2 "Address book". Accor. Retrieved 17 October 2014. Executive Management Immeuble Odyssey 110 avenue de France 75210 Paris cedex 13 France" and "Accor 2, rue de la Mare-Neuve 91021 Evry Cedex France
  26. ↑ Doutriaux, Geraldine (8 January 2007). "La ZAC Paris-Rive-Gauche, nouvelle adresse de prestige" [The ZAC Paris Left Bank, a prestigious new address]. Le Parisien (in French). Retrieved 17 October 2014.
  27. ↑ Auguy, Stephanie (28 June 2002). "Fin de la fronde chez les gérants de Formule 1" [End of the Formula 1 managers' revolt]. Le Parisien. Retrieved 17 October 2014. maison mère, dont le siège est installé à Courcouronnes.
  28. ↑ "Address book." Accor. 17 October 2006. Retrieved on 19 March 2012. "Executive Management Tour Maine-Montparnasse 33, avenue du Maine 75755 Paris Cedex 15 France"
  29. ↑ 30.0 30.1 "A new strategic phase for the ibis family" (PDF) (Press release). Accor. 20 June 2012. Retrieved 17 October 2014.
  30. ↑ "New bedding". ibis.com. Retrieved 17 October 2014.
  31. ↑ "ibis family reaches over 1,700 hotels". Accor.com. 20 January 2014. Retrieved 17 October 2014.
  32. ↑ "Hotel F1". Accor.com. Retrieved 17 October 2014.
  33. ↑ "ibis budget". Accor.com. Retrieved 17 October 2014.
  34. ↑ "ibisStyles". Accor.com. Retrieved 17 October 2014.
  35. ↑ "Accor: Motel 6 disposal completed" (PDF) (Press release). Accor. 2 October 2012. Retrieved 17 October 2014.
  36. ↑ "Mercure". Accor.com. Retrieved 17 October 2014.
  37. ↑ "Novotel". Accor.com. Retrieved 17 October 2014.
  38. ↑ "Suite Novotel". Accor.com. Retrieved 17 October 2014.
  39. ↑ "Adagio". Accor.com. Retrieved 14 February 2014.
  40. ↑ "Grand Mercure". Retrieved 15 March 2012.
  41. ↑ "The Sebel". Accor.com. Retrieved 7 October 2013.
  42. ↑ "Mama is getting Bigger" (PDF). Accor.com. 28 October 2014. Retrieved 10 April 2015.
  43. ↑ "Mama is getting Bigger" (PDF). Accor.com. 28 October 2014. Retrieved 10 April 2015.
  44. ↑ "Pullman". Accor.com. Retrieved 21 November 2011.
  45. ↑ "MGallery". Accor.com. Retrieved 21 November 2011.
  46. ↑ 47.0 47.1 "Sofitel". Accor.com. Retrieved 21 November 2011.
  47. ↑ "Sofitel So Singapore". Sofitel.com. Retrieved 18 March 2014.
  48. ↑ "Thalassa Sea and Spa". Accor.com. Retrieved 21 November 2011.
  49. ↑ "Accor to Sell Lenôtre" (PDF) (Press release). Accor. 21 July 2011. Retrieved 17 October 2014.

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