Aberdeen Group

Aberdeen Group, A Harte Hanks Company
Public
Industry Research
Founded 1988
Headquarters Boston, MA
Key people
 Maribeth Ross, Managing Director & Chief Content Officer
Kevin Prouty, COO and SVP, Research
Website www.aberdeen.com

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".[1]

Purpose

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[2]

Market Research Coverage

Aberdeen Group market research areas include the following:[3]

  • Business Intelligence (BI)
  • Communications
  • Customer Management
  • Enterprise Applications
  • Enterprise Resource Management[4]
  • Global Supply Management
  • GRC & Financial Management
  • Human Capital Management[5]
  • IT Infrastructure
  • IT Security
  • Manufacturing
  • Product Innovation and Engineering
  • Retail and Banking
  • Service Management
  • Supply Chain Management[6]

References

  1. ↑ About Us. Aberdeen Group Inc.
  2. ↑ Harte-Hanks (HHS) to Acquire AberdeenGroup, StreetInsider.com. September 18, 2006.
  3. ↑ Research Aberdeen Group Inc.
  4. ↑ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved 2012-02-12.
  5. ↑ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved 2012-02-12.
  6. ↑ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved 2012-02-12.

External links