Abbott Mead Vickers BBDO
| Subsidiary of Omnicom Group | |
| Industry | Advertising, marketing |
| Headquarters | London, England |
| Website | http://amvbbdo.com |
AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
History
AMV was founded by David Abbott, Peter Mead and Adrian Vickers.[1]
AMV is part of the BBDO network, the third largest agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.
In 2011, AMV added in-house community management and data departments, to integrate with teams and help develop insight for campaign strategy, as well as managing communities.
AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:
- Walkers Sandwich
- Metropolitan Police ‘Who Killed Deon?’
- Doritos Late Night
Paul Brazier is Executive Creative Director and Ian Pearman is Chief Executive.
References
- Abbott Mead Vickers BBDO launches social media unit, Anne Cassidy, 17 March 2011, Campaign.
- AMV launches specialist data analytics arm, Anne Cassidy, 14 July 2011, Campaign.