Aaramshop
 | |
| Type | Private Limited |
|---|---|
| Founded | 2011 |
| Area served | India |
| Key people | Vijay Singh, Ashutosh Malik & Ritesh Raj Gupta |
| Industry | Internet, Online retailing |
| Products | aaramshop.com, brandengagementcenter.com, channelengagementcenter.com |
| Services | MarketPlace |
| Employees | 11-50 |
| Slogan(s) | Connecting - The FMCG Companies, The Independent Neighborhood Retailers, and The Households |
| Website |
AaramShop |
| Written in | Advance PHP |
| Type of site | Online MarketPlace |
| Advertising | yes |
| Registration | required for placing order |
| Available in | English |
| Launched | 2011 |
| Current status | Online |
AaramShop is an Indian start-up, which has pioneered the concept of hybrid commerce, which allows customers to shop at local neighborhood stores (kirana & "pharmacies") via the internet.
History
Vijay Singh founded AaramShop in 2011. Originally serving 162 local shops in Delhi, the company set a goal of expanding to 2000 shops by the end of that year.[1] AaramShop is a free to use platform for small independent retailers who get to have a web-front to their physical store and also get an assisted call interface backend. At the end of 2014, there are over 6000 AaramShops across 50 cities in India and Pakistan.
Business model
Customers create a shopping list for groceries. via AaramShop's website or Facebook or mobile app, and the company then use SMS and e-mail retailer centric mobile app to direct the order to the customer's local store. It has provided many small retail outlets with an online presence for the first time.[1][2][3][4] The company's focus is on low value, high turnover consumer goods such as daily groceries.[5] The service follows a freemium model. Unlike competitors such as BigBasket.com or BazaarCart.com, Aaramshop's reliance on local stores to provide and deliver orders to its customers allows for low staffing costs (it has only 12 employees) and overheads.[6]
Recognition and awards
AaramShop was listed as one of Red Herring's top 100 global start-ups in 2011, it had earlier been awarded the same distinction for Asia.[7]
Some of the research publications of AaramShop detail out the consumer and shopper behavior in emerging markets. State of Home Delivery of FMCG products in India, details the impact of phone based orders on the grocery brands, while State of Online Grocery Shopping: Report captures online shopper behavior.
References
- ↑ 1.0 1.1 "AaramShop: Kiranas Go High Tech". CIO Case Study. CIO.IN. Retrieved 23 July 2012.
- ↑ "In India, grocery shopping through Facebook". Springwise.com. Retrieved 23 July 2012.
- ↑ "Aaramshop Brings Your Local Grocery Store Online For Free [Interview:Founder On Business Model]". pluggd.in. 7 October 2011. Retrieved 23 July 2012.
- ↑ Unnati Narang (23 August 2011). "Aaramshop: To the rescue of the Kirana store". The Better India. Retrieved 23 July 2012.
- ↑ "Startup AaramShop aims to bring the kirana store to the web". exchange4media.com. 22 Jun 2011. Retrieved 23 July 2012.
- ↑ Rohin Dharmakumar (16 Jun 2012). "Forbes India Magazine". Forbes. Retrieved 23 July 2012.
- ↑ "2011 RED HERRING GLOBAL TOP 100". Red Herring. Retrieved 23 July 2012.