A Hundred Monkeys
 | |
| Industry | Branding and naming |
|---|---|
| Founded | 1990 |
| Founder | Danny Altman |
| Headquarters | Berkeley, California, United States |
Key people |
Danny Altman, CEO Eli Altman, Creative Director |
| Website | http://www.ahundredmonkeys.com |
A Hundred Monkeys is a naming and branding company based in Berkeley, California. It was founded in 1990 by Danny Altman, who previously co-founded Altman & Manley, a Boston-based advertising agency.
A Hundred Monkeys is an independently owned consultancy with two main practice areas: brand strategy and company and product naming. The company's names include Inkling, Riverbed, Fitbit Aria, the Libretto Consortium for the Gordon and Betty Moore Foundation, Okta, Jut, and Tidepool.
The naming practice is led by Eli Altman, Creative Director, who is also the author of Don't Call It That: A Naming Workbook, published in January, 2014 by ExtraCurricular Press, San Francisco.[1]
A Hundred Monkeys was called the best-named naming company by Steve Rivkin and Fraser Sutherland in their book, The Making of a Name.[2]
References
- ↑ "Don't Call It That - on Amazon". Amazon. Retrieved 4 March 2014.
- ↑ "The Making of a Name: The Inside Story of the Brands We Buy: Steve Rivkin, Fraser Sutherland, Jack Trout: Amazon.com: Books". Amazon.com. Retrieved 2013-05-13.