ATTRAQT

ATTRAQT Group plc
public
Traded as LSE: ATQT
Industry Software as a Service
Founded 2003
Founder André Brown, Dan Wagner
Headquarters London, New York, United Kingdom, USA
Area served
 worldwide
Key people
 André Brown CEO
Products Cloud-based SaaS for online retailers
Number of employees
 30 (2014)
Website www.attraqt.com/

ATTRAQT Group plc is a U.K. based organization that provides search and merchandising services to online businesses through a cloud-based Software As A Service (SaaS). It was founded in 2003 by Dan Wagner and André Brown to facilitate sales growth for online retailers by focusing on conversion rates and the use of traditional creative merchandising techniques in the online environment. The company's SaaS platform, Freestyle Merchandising, gives retailers control over how products are merchandised on their e-commerce sites.

In 2014, ATTRAQT became available for trading on the AIM Market of the London Stock Exchange,[1] with an initial market capitalisation on Admission of approximately £10.3m,[2] based on a price of 50 pence per Ordinary Share on Admission.

The primary country of operation for ATTRAQT is the United Kingdom, with additional offices in the USA.

History

In 2003, André Brown and Dan Wagner founded Locayta, and in early 2014 rebranded as ATTRAQT[3] to recognize the changing business needs and customer requirements.

On August 19, 2014, under advisement by N+1 Singer,[4] the company went public on London's junior stock market with a goal of raising £1.3m on AIM with a valuation of £10.4m in order to fund expansion throughout Europe and America.[5][6] Shares rose to a 7% premium[7][8] on opening day of trading.

Services

ATTRAQT provides site search, product recommendations, and visual merchandising in a single omni-channel platform called Freestyle Merchandising, which integrates with the customer’s existing e-commerce platform or is provided via customized extensions including Magento, Hybris and EPI Server. The organization provides services to clients boohoo.com and Superdry, as well as other large ecommerce merchants, such as Tesco, PaperChase, Screwfix, Laura Ashley, Emma Bridgewater, Ellis Brigham, T.K. Maxx, BBC Worldwide and BT Group.

CEO

André Brown is the CEO and co-founder of the company, and has a history of bringing new technologies to market,[9] including taking a key role in the introduction of Adobe Acrobat to the UK as well as providing insight into the current and future status of the e-commerce markets for Susan Aldrich.[10][11]

References

  1. ↑ "Attraqt Group plc First Day of Dealings". http://www.londonstockexchange.com//''. Retrieved 8 November 2014.
  2. ↑ "Online Merchandiser ATTRAQT To Float On AIM". lse.co.uk. 14 August 2014. Retrieved 8 November 2014.
  3. ↑ "Locayta® Re-brands as ATTRAQT®". uk.reuters.com/. 9 April 2014. Retrieved 8 November 2014.
  4. ↑ "ATTRAQT Group Plc – Fundraise of £1.25 million and Admission to AIM". www.n1singer.com/. Retrieved 30 September 2014.
  5. ↑ "Dotcom veteran returns with shopping software listing". www.thesundaytimes.co.uk/. Retrieved 30 September 2014.
  6. ↑ "Online shopping company Attraqt close to Aim float". www.express.co.uk/. Retrieved 30 September 2014.
  7. ↑ "Dan Wagner-founded ATTRAQT raises £1.25m in AIM IPO". startups.co.uk/. 20 August 2014. Retrieved 8 November 2014.
  8. ↑ "ATTRAQT joins AIM". econsultancy.com. 29 August 2014. Retrieved 30 September 2014.
  9. ↑ "CrunchBase profile of Andre Brown, CEO of Locayta". Retrieved 8 November 2014.
  10. ↑ "Interview with Andre Brown, CEO of Locayta: Predictions for 2013". Susan Aldrich. 20 December 2012. Retrieved 8 November 2014.
  11. ↑ "Making customer recommendations work for your business". eCommercefutures. Retrieved 8 November 2014.