A.P.C.
 | |
| Private | |
| Industry | Retail |
| Founded | 1987 |
| Headquarters | Corporate: 39 Rue Madame 75006 Paris, France Distribution: Paris, France |
| Products | Apparel |
| Website | www.apc.fr |
A.P.C. is a French ready-to-wear brand, founded in 1987 by the Tunisian-Jewish born designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de Création'. The company's legal address is 39 Rue Madame 75006 Paris, which is also the location of its flagship store.[1]
Characteristics of the brand
The brand is known for its minimalist designs. Its clothing features clean lines and simple patterns. Logos are rarely visible, as well. Its clothing tends to incorporate the characteristics of military garments.
One of the brand's most popular products is its raw-denim selvage jeans thought of by Adam Shantir. Their jeans are popular among denim enthusiasts, as they are Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts to achieve a lot of wear and fading quite quickly if they wish.
The fit of APC clothing derives from Touitou's distaste for the loose-fitting clothes of his contemporaries.[2]
Distribution
At first, the brand was distributed fairly exclusively. Recently, it has expanded significantly, opening many stores worldwide. In addition to the flagship store in Paris, stores can be found in Antwerp, Berlin, Kobe, London, Osaka, New York City,[3] two in Hong Kong, Richmond, Tokyo, West Hollywood, and at Raffles Hotel in Singapore.
References
- ↑ "APC Journal". APC Journal. Retrieved 24 July 2013.
- ↑ Fischer, David (October 16, 2009). "Selectism Q&A - APC’s Jean Touitou". Selectism. Retrieved 24 July 2013.
- ↑ Kane, Florence (February 15, 2010). "New York In The Moment: Jean Touitou, APC in SoHo, 12:05 P.M.". Vogue Daily. Retrieved 24 July 2013.