13 Nights of Halloween

ABC Family's 13 Nights of Halloween

13 Nights Of Halloween (previously known as 13 Days of Halloween) is a programming special on ABC Family, which originally began airing in 1998 after The Family Channel became Fox Family, two years after their "25 Days of Christmas" special premiered. The "13 Nights of Halloween" special was created mainly due to the success of the latter. The special lasts from October 19, until Halloween Night.[1]

Programming

The programming block since its creation has consisted of ABC Family original programming, airing with their holiday programming. In 1998 they aired specials such as Casper: A Spirited Beginning, then starting in the 2000s (decade), the lineup shifted towards films, such as Hocus Pocus, The Haunted Mansion, The Addams Family, Addams Family Values and "Harry Potter Weekends" (consisting of the first six Harry Potter films). The programming block was not aired in 2003 as ABC Family's new programming executives decided not to air the block for reasons that remain unclear, but the programming block returned in 2004 after a one-year hiatus. In 2011, ABC Family switched the focus of the programming block to its original purpose (primarily Halloween/Horror related films). With more appropriately themed content airing during the programming block. Films that air during the lineup are usually edited for time constraints and profane content, such as language or sexuality, to appeal towards all audience.

Current programming

In October 2012, the special lineup marked its 14th year with the network debut of the films Monster House and The Sorcerer's Apprentice. Special programming blocks within the lineup this year, included a day dedicated to the works of director, Tim Burton on October 21, and the return of a Pretty Little Liars horror marathon on October 23. On October 30, the 30th anniversary of the horror film, Poltergeist was marked with an airing of the film and its two sequels.[2][3] Upcoming premieres for the 2014 season include Dark Shadows, The Hunger Games, and ParaNorman.

Former programming

The following are films and specials which have previously aired as a part of the lineup, but have since been removed.

Ratings

In 2008, viewers averaged 1.2 million.[4] For 2009, the lineup averaged 1.4 million viewers, up from the previous year.[4] Hocus Pocus drew record numbers of near 2.5 million, while Edward Scissorhands drew over 1 million viewers.[4] Total viewers dropped in 2010, averaging just 1.2 million viewers.[5] In 2011, Pretty Little Liars Halloween themed episode, "The First Secret", at the time, the lineup's most watched program. The special episode aired with more than 2.5 million viewers.[6] Viewers for the entire lineup broke record, averaging 1.6 million viewers in 2011, thanks to debuts such as Coraline.[5] The October 29th airing of Hocus Pocus drew the 13 Nights of Halloween's highest viewers ever, with 2.8 million.[7]

2012

In 2012, the second Halloween-themed episode of Pretty Little Liars, "This is A Dark Ride" guest-starring former American Idol contestant Adam Lambert drew 2.8 million viewers.[8] ABC Family announced that the episode had become the lineup's most watched programming in their key demographics in the block's fourteen-year history.[9] Due to the success of previous years airings of Hocus Pocus, multiple airings were scheduled throughout the 2012 lineup. The first initial broadcast of the film on October 23 was watched by 1.6 million viewers.[10] Broadcasts of the film on the nights of October 28 and October 31 were watched by 1.9 million and 1.3 million viewers respectively.[11][12] The network premiere of the film The Sorcerer's Apprentice on October 28 was watched by 2.1 million viewers.[11] Overall viewers for the 2012 season were down from the previous year, with an average of 1.5 million viewers.[13]

2014

ABC Family released the 2014 schedule on September 10, 2014.[14]

The popular programming event, now in its 16th year, starts Sunday, October 19 and concludes on Friday, October 31. The schedule features brand-new Halloween-themed episodes of Melissa & Joey and Baby Daddy, an all-new Pretty Little Liars fan appreciation special, plus the scary prank specials Freak Out. The stunt will also include the network television premieres of Dark Shadows and ParaNorman, and prime time airings of Hocus Pocus, Beetlejuice, and Monsters Inc.[15]

Ratings for the 2014 event were generally even across the board with prior years. Sunday the 19th, the first day of the event, held ratings of Harry Potter, 1.5 million viewers, Toy Story of Terror, 1.7 million, and a prime time airing of Monsters Inc. gaining 1.7 million viewers. The Pretty Little Liars special airing Tuesday the 21st had 1.3 million viewers while Melissa and Joey registered 1.1 million. The network airing of Dark Shadows on Friday the 24th registered a mediocre 1 million viewers. An airing of The Adams Family had a decent 1.21 million viewers while a Halloween airing of Casper had 1.4 million viewers. [16] The highest rated programs of the event were Monsters Inc at, 1.7 million on Sunday the 19th, and Hocus Pocus Sunday the 26th, also at 1.7 million. [17]

See also

References

  1. http://oct31st.org/wp/?p=217
  2. "ABC Family Reveals its 13 Nights of Halloween Lineup". Dead Central. Retrieved September 18, 2012.
  3. "13 Nights of Halloween Schedule". ABC Family. Retrieved September 18, 2012.
  4. 4.0 4.1 4.2 "ABC Family's 11th annual "13 Nights of Halloween 2009" Scares Up Event-Best Deliveries". TV By the Numbers. Retrieved 2011-10-30.
  5. 5.0 5.1 ""Pretty Little Liars’" Special is the Week’s No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34". TV By the Numbers. Retrieved 2011-10-30.
  6. ABC Family Kicks Off “13 Nights of Halloween 2011” to Record Ratings
  7. "ABC Family’s "13 Nights of Halloween 2011" Scares Up Record Crowd". TV By the Numbers. Retrieved 2011-11-03.
  8. "Tuesday Cable Ratings: 'Sons of Anarchy' Wins Night, + 'Tosh.0', 'The Daily Show', 'Pretty Little Liars', 'Ink Master' & More". TV By the Numbers. Retrieved October 26, 2012.
  9. "2nd Annual 'Pretty Little Liars' Halloween-Themed Episode is the #1 "13 Nights of Halloween" Telecast Ever Across 18-34, 18-49 and 12-34 Demos". TV By the Numbers. Retrieved October 26, 2012.
  10. "Tuesday Cable Ratings: 'Sons of Anarchy' Wins Night, + 'Tosh.0', 'The Daily Show', 'Pretty Little Liars', 'Ink Master' & More". TV By the Numbers. Retrieved November 2, 2012.
  11. 11.0 11.1 "Sunday Cable Ratings: 'The Walking Dead' Wins Night, 'Breaking Amish', 'Dexter', 'Homeland','Long Island Medium', 'Boardwalk Empire' & More". TV By the Numbers. Retrieved November 2, 2012.
  12. "Wednesday Cable Ratings: 'American Horror Story' Wins Night, 'South Park', 'Duck Dynasty','Face Off', 'Key & Peele', 'South Beach Tow' & More". TV By the Numbers. Retrieved November 2, 2012.
  13. "ABC Family’s 14th Annual '13 Nights of Halloween' Programming Event Drives Number 1 Ranking in Women 18-34, Women 18-49 and Females 12-34". TV By the Numbers. Retrieved November 2, 2012.
  14. http://www.ibtimes.com/abc-family-13-nights-halloween-2014-schedule-full-lineup-released-when-what-watch-1679974
  15. Tv By the numbers
  16. http://tvbythenumbers.zap2it.com/2014/10/30/tv-ratings-wednesday-world-series-game-7-hits-home-run-black-ish-nashville-up-stalker-the-mysteries-of-laura-down/320980/
  17. http://tvbythenumbers.zap2it.com/2014/10/30/wednesday-final-ratings-the-goldbergs-modern-family-the-100-nashville-adjusted-down/321842/

External links